||Like it? PLEASE +1 it! Thanks!|
The chicken and the egg
The quick background is that chicken and egg is a cliche for a (false) conundrum: which came first? [it's false because the egg came first... the only thing a chicken can come out of is a chicken egg, while something that's not quite a chicken yet could lay a real chicken egg... sorry to digress].
When a business is described as a chicken and egg problem business, we're going back to the cliff. The only reason people want to use it is that other people are already using it! In other words, no one wants to go first.
No student would take the SAT unless they knew that colleges were requiring it. And no college would require it unless they knew students would take it.
No cool person wants to go to a nightclub unless they know that a lot of cool people will be there. But of course, cool people don't want to go unless they know that the other cool people are coming.
A fax machine with no one to fax to isn't worth buying.
There are countless innovations that would make our world a better place (and would make you a wealthy marketer). The problem with almost all of them is that getting from here to there is almost impossible. That doesn't mean you shouldn't try, but it does mean you should count on failing. Sure, every once in a while an eBay happens. But for every business that solves the chicken/egg problem, there are thousands that fail (insert dead chicken/broken egg joke here).
In almost every case I can think of, the problem isn't solved by fixing a big industry. It's just too hard to get all the big players to change at once. Instead, the problem is solved in a tiny industry (college admissions a hundred years ago) and then the industry grows around it. So, if you've got a breakthrough for the big guys, watch out.
Related ArticlesDavid Brooks’ Weirdest Sentences
Why he’s not making Clickbank sales on his blog?
Chicken or Beef?
Hawaii Vacation Rental Tips: Know What You Are Ordering in Honolulu!
Lesson #4: Set High Standards So You Can Take Pride In Your Product
Kentucky - What Is It - Chicken
Lite Bite intends to become Rs 500 crore brand by 2015
George Steinbrenner Quotes
Australian Pizza Chain, Pizza Capers Franchise plans to go global, foray into India and Singapore
Branding: How KFC Is Trying to Reclaim Its Brand Identity
Give Something Back
Lesson #1: You Have To Get Yourself A Gimmick
Was Your Marketing Raised On Family Farms?
Do you need a 99˘ Chicken Sandwich?
Finger Lickin’ Good: Sanders Opens Kentucky Fried Chicken
Your Positive Thoughts and Acts of Influence How to Maintain Your Commitment
Lesson #4: Nice Guys Finish Last
Viral Marketing – The Best Knock-Your-Socks-Off Viral Marketing Campaigns Ever
KFC to be everywhere in India
International Food Franchises find ways to cater to the Indian Palette
Free PDF Download
By Seth Godin
About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.
Is hiding a growth strategy
A lesson learned at the mall
What you can learn from a lousy teacher
Teaching the market a lesson
Buying an education or buying a brand
Related Forum PostsHow To Make Up for Mistakes?
Re: Hypnotizing Focus Groups
Re: TOURNAMENT - We're creating a tournament to find the greates
Re: What is the Best Franchise?
Re: Service Or Product?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|