The hard part (one of them)

Guest post by: Seth Godin
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A guy asked his friend, the writer David Foster Wallace,

"Say, Dave, how'd y'get t'be so dang smart?"

His answer:

"I did the reading."

No one said the preparation part was fun, but yes, it's important. I wonder why we believe we can skip it and still be so dang smart.

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Caring - By Seth Godin

About the Author: Seth Godin

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Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.

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