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| About Seth Godin |
| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
The same cigarette as me
- For more on Seth Godin visit www.sethgodin.com
"He can't be a man because he doesn't smoke [syncopated pause] the same cigarette as me."
When your product becomes the badge for a tribe, you sell a lot of products. The Stones don't mean "a man" in the sense of a homo sapien. They mean "a man" in sense of "someone worthy of my respect." Not in my tribe, not worth it...
Brooks Brothers was the badge for a generation of grey-suited men. Che t-shirts are the badge for a cadre of activists. The Allen & Co. retreat is the badge for a tiny cabal of media titans.
It's not easy to become the badge, but it's a worthy destination.
Key truth: you can't be the badge for everyone. In order for the tribe to exist, it must have insiders. And you can't have insiders without outsiders.
The same cigarette as me - To learn more about this author, visit Seth Godin's Website.
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