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The scientific method

Written by: Seth Godin

Article Overview: In most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it's static. The best way to get smarter, to embrace and to cause change and to triumph in times of market turmoil is to adopt the scientific method.

The scientific method

In most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it's static. The best way to get smarter, to embrace and to cause change and to triumph in times of market turmoil is to adopt the scientific method.

Ask yourself, "what do I believe that's wrong? How can I change the way I do things? What works? What doesn't?"

If you enter a conversation looking for something to test, measure and ultimately change, it's likely you'll find it. That change makes you more competitive, and you continue to cycle past your competitors. On the other hand, if you enter a conversation concerned about maintaining the status quo, it's likely that this is exactly what you're going to do.

Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.

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Article Tags: business books, confirmation, defensive posture, disquiet, job, market turmoil, posture, restlessness, scientific method, turf



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Re: The Best Method for Online Marketing - The best method for Online Marketing is the best one that suits you. A lot of people are good on different method. Please test every available method and stick to the one that works
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Re: Facebook -- personal vs. business? - Hi Terriz, Thank you for the tip, I will try the fan page method, it may solve my dilemma, regards, Mal.


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