|
|
| About Seth Godin |
| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
The secret of the web (hint: it's a virtue)
- For more on Seth Godin visit www.sethgodin.com
Patience.
Google was a very good search engine for two years before you started using it.
The iPod was a dud.
I wrote Unleashing the Ideavirus 8 years ago. A few authors tried similar ideas but it didn't work right away. So they gave up. Boingboing is one of the most popular blogs in the world because they never gave up.
The irony of the web is that the tactics work really quickly. You friend someone on Facebook and two minutes later, they friend you back. Bang.
But the strategy still takes forever. The strategy is the hard part, not the tactics.
I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.
It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away.
The trap: Show up at a new social network, invest two hours, be really aggressive with people, make some noise and then leave in disgust.
The trap: Use all your money to build a fancy website and leave no money or patience for the hundred revisions you'll need to do.
The trap: read the tech blogs and fall in love with the bleeding-edge hip sites and lose focus on the long-term players that deliver real value.
The trap: sprint all day and run out of energy before the marathon even starts.
The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics that never have enough to play with. Ignore your investors that want proven tactics and predictable instant
The secret of the web hint its a virtue - To learn more about this author, visit Seth Godin's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
|
More Seth Godin
|
 | ||
 |
||
 |
||
 |
||
 | ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Get Working Capital Tax Splitting Example Factual How To Win New Business Integrity Guide |
|
 | ||
 |
Guide To ERP Software
Business Management Software | |
 |
The Top 10 GTD Times Posts
Best Posts for Productivity | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||