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| About Seth Godin |
| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
The spirit of the game
- For more on Seth Godin visit www.sethgodin.com
There are two ways to get ahead. You can work the system or you can beat the system.
Beating the system usually involves some sort of subterfuge. Once everyone knows how you beat the system, the system adjusts and changes the rules, making it difficult for you to repeat the feat again. When card counters beat the system in Las Vegas, they weren't breaking the rules, but the system didn't care. They just increased the number of decks in use so it would be more difficult and less lucrative. When athletes beat the system by doping, the system adjusts so it's either a lot more difficult or less of an advantage.
Years ago, leading accounting firms were pitching wealthy prospects the idea of "perfectly legal" tax shelters that would lead to paying zero taxes on investments. You guessed it... the secret leaked out and they were busted.
Working the system is very different. Far from being secret, working the system is public and honored. When Malcolm Gladwell works the system to deliver two stunning bestsellers in a row, booksellers and publishers don't quickly make it more difficult to write books that appeal to a large audience... instead, his competitors work to raise their game and everyone benefits. When Bill Boomer taught the US Olympic team to swim in a very different way, he had nothing to hide, because he was working within the spirit of the game.
The web is nothing but a system, a bunch of (largely unwritten) rules regarding search, linking, promotion, etc. It's fascinating to watch as some people work hard to work the system, and succeed time and time again, while others waste countless hours with one scheme after another designed to beat the system. They invent cloaking devices and seo scams and pyramid schemes and lightly disguised spam pages, constantly struggling to stay ahead (and to stay quiet). Sure, you can beat the system (any system) for a while, but it's a constant struggle.
In Ultimate Frisbee, there are no referees. The system insists that you make your own calls... players closest to the play call it, with no real appeals. The goal: play in the spirit of the game. If you keep working to beat the system, you'll end up with no one to play with. Work the system, and you'll win now and later.
The spirit of the game - To learn more about this author, visit Seth Godin's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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