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Two kinds of people in the world...
Written by: Seth GodinArticle Overview: The folks that want (need!) an iPhone, and those that couldn't care less. And of course it's not just Apple and it's not just phones. It's every single industry in the world.
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Free Download - Caring By Seth Godin |
Two kinds of people in the world...
The folks that want (need!) an iPhone, and those that couldn't care less. And of course it's not just Apple and it's not just phones. It's every single industry in the world.
You're not likely to convert one group into the other. What you can do is decide which group you'd like to market to. You can't do both at the same time, not particularly well, anyway.
Article Tags: apple, iphone, two kinds
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About the Author: Seth Godin RSS for Seth's articles - Visit Seth's website Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Click here to visit Seth's website Crunchy The Galapagos Post Office Two kinds of dont know Probably not stupid Its good to be king |
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