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| About Seth Godin |
| Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. |
Recent Article:
What are you hiring for?
- For more on Seth Godin visit www.sethgodin.com
If you're trying to hire someone who presents well to strangers, creates documents without typos, is good at seeking out interesting new opportunities, can think on her feet in an interview and can network with strangers in search of a goal, your current hiring system is probably perfect.
Unfortunately, those skills don't apply to most jobs.
As a result, we end up hiring people who are good at self-marketing, not at what we need them to do.
It may very well be that this programmer or that cleaning person or this animator is absolutely terrible at the things that make it easy to get hired. Is there anything wrong with that? Isn't the entire point of a hiring process to separate the people who will be good at the job from those that won't? Why is "clever cover-letter writing" or "willingness to travel across town on spec for an interview" a leading indicator of that?
What are you hiring for - To learn more about this author, visit Seth Godin's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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