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What marketers actually sell

Written by: Seth Godin

Article Overview: Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water. What marketers sell is hope.

What marketers actually sell

Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water.

What marketers sell is hope.

The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply.

The magical thing about selling hope is that it makes everything else work better, every day get better, every project work better, every relationship feel better. If you can actually deliver on the hope you sell, there will be a line out the door.

Hope cures cynicism. Hope increases productivity. Hope needs no justification.

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Article Tags: chemicals, cynicism, justification, magical thing, marketers, productivity, relationship, silicon



Related Forum Posts
Re: What to do When You Have No Money - [quote="GT Bulmer":1gfcos7h]A [i:1gfcos7h]third alternative[/i:1gfcos7h] is to find marketers online who have sold similar products or services but have nothing else to sell to their market. You can get them to offer your product to their past buyers.[/quote:1gfcos7h] Hi GT, Ezine publishers are always looking for quality content so one option for online marketers operating on a tight budget would be to send in articles and product reviews for publication and distribution to the ezine network.
Re: private label rights - Don't think of PLR as just articles or written work. Also consider actual products. Example if you were to create or have someone create a "backlink creator", you can sell the PLR to that. In this case it can be easier to make more money and faster. Instead of you having to market and sell something for $20 sell the PLR to 100 people for $100 then they can sell for whatever they want. If you were to get 100 people to buy it at $20 that is $2000 for you. Now if you were to sell the PLR to your product to 100 people for $100, obviously that is better... So if PLR is done properly you can make a lot of money... I have some things I will be getting into in 2009 that relate to this subject, so I will share as I progress.
Make your strategy - First up, you need to identify where you want to go; 1. Who do you want to sell to? 2. How do you want to sell it to them? 3. What do you have to work with in the way of resources. 4. How much do you need to sell it. 5. What do you need to sell it. 6. What makes your product different to everyone else’s? I saw your design, you're a talented graphic artist, but immediately selling a design featuring only your logo without an existing market presence to back it may prove to be a mistake. Have you thought about offering a range of apparel, or even offering custom designs to people as an option?
Online Teen Magazine... Tips - If you're starting a teen mag, it's going to be about parties, sex and celebrities. anything else won't sell...you're going to have to decide whether you're going to sell to guys or girls...sell to guys...I hear that category is growing and easier to break into (less competition). what about wired meets playboy, with a new CD in every issue? 2. magazines are started by you going around to get LOI signed by prospective advertisers/sponsors 3. if you can do that, you can then think about how to get an editor
Re: Finance - Budgeting - A great way to stick within your budget is to find the right wholesale spot. Some wholesalers sell cheaper products than others, so it's definitely something you want to take into consideration. You want to get the best BULK cost possible for the products you need to sell. The smaller the cost, the more you can buy and the more you can sell it for. Come tax time, you'll have enough money in your pocket to satisfy the costs of the store's taxes.


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