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Entrepreneur Advice:
Seth Godin
www.sethgodin.com
About Seth Godin

Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.



Recent Article:

What marketers actually sell
- For more on Seth Godin visit www.sethgodin.com

Not powder or chemicals or rubber or steel or silicon or talk or installations or even sugary water.

What marketers sell is hope.

The reason is simple: people need more. We run out. We need it replenished. Hope is almost always in short supply.

The magical thing about selling hope is that it makes everything else work better, every day get better, every project work better, every relationship feel better. If you can actually deliver on the hope you sell, there will be a line out the door.

Hope cures cynicism. Hope increases productivity. Hope needs no justification.





What marketers actually sell - To learn more about this author, visit Seth Godin's Website.

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Seth Godin Books

Seth Godin - All Marketers Are Liars

Seth Godin - Free Prize Inside

Seth Godin - Purple Cow

Seth Godin - Survival Is Not Enough

Seth Godin - Permission Marketing

Seth Godin - Unleashing The Ideavirus

Seth Godin - The Big Red Fez

 

More Seth Godin

Seth Godin's Blog

Seth Godin: Highly Ranked Speaker



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