||Like it? PLEASE +1 it! Thanks!|
What sort of accent do you have?
Let's define an accent as the way someone speaks (writes, acts) that's different from the way I do it. So, if I'm from Liverpool and you're from Texas, you have an accent, I don't.
Occasionally, an accent is a marketing advantage. Sounding like Sean Connery might be seen as charming in a New York singles' bar, or sounding like a Harvard man might help a neurologist in Miami Beach. Generally, though, if I think you've got an accent, it's more difficult to trust you.
Can your writing have an accent? Of course it can. Not just grammar errors, but sentence length, exclamation marks and your vocabulary all tag you. And the fonts, colors, pictures and layouts you choose are part of your accent as well. Most of us have no trouble at all telling where an ad or a brochure came from (shyster, NY ad firm, home business, church flyer... you get the idea). This blog has an accent, but I've discovered that it's one that most of the people who read it can live with.
And your actions have a grammar as well. When your little mom-and-pop Middle Eastern restaurant has a policy (no substitutions!) even when the place is empty, you're speaking with an accent, aren't you? There's no right accent, no perfect set of rules or actions for you to follow. The choice of accent is directly related to the worldview of the people you're choosing to connect with.
Y'all come back soon, y'hear?
Related ArticlesSo Be You
Lessons for a father - The Case of the Other
Accepting a New Job Offer – To Take or Not to Take?
Increasing Your Profit By Looking At Your Data
Autograph Your Work With Excellence
Are You in the Midst of Midlife Career Change?!
Who Else Wants to Retire Young Retire Rich
How To Use Goals Setting In A Legitimate At Home Business
Entrepreneurs – Buy A Business Plan Template Or Do It Yourself?
1 Thing You Must do to Make Your Small Business a Success
Entrepreneurs – Critical Mistakes That Will Damage Your Business
Facebook Event Sp@m: Please, Please Stop!
Experience and education makes an expert
Businesses To Think Twice About Starting In A Recession
Entrepreneurs – Want To Bid On Project Market Places?
Internet Marketing Leadership: Another Lesson from the Dog Whisperer
Is Your Bookkeeper a Good Fit?
Employee References – essential guidance
Make Real Money Online, The Real Deal Step by Step
META Tags and New Business Prospecting Training *NEED TO KNOW*
Free PDF Download
By Seth Godin
About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.
Art is what we call
Ignore sunk costs
What you say what you do and who you are
The answer is simple
Related Forum PostsRe: 20 Reasons why you must be a reader
Not Sure But...
Re: Defining oneself!
To Delegate or Not To Delegate
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|