Like it? PLEASE +1 it! Thanks! Evan Signature
Evan Carmichael Top Header about About

What sort of accent do you have?

Not only the way you speak-but the way you write and act. More than geography, accents now represent a choice of attitude.

Let's define an accent as the way someone speaks (writes, acts) that's different from the way I do it. So, if I'm from Liverpool and you're from Texas, you have an accent, I don't.

Occasionally, an accent is a marketing advantage. Sounding like Sean Connery might be seen as charming in a New York singles' bar, or sounding like a Harvard man might help a neurologist in Miami Beach. Generally, though, if I think you've got an accent, it's more difficult to trust you.

Can your writing have an accent? Of course it can. Not just grammar errors, but sentence length, exclamation marks and your vocabulary all tag you. And the fonts, colors, pictures and layouts you choose are part of your accent as well. Most of us have no trouble at all telling where an ad or a brochure came from (shyster, NY ad firm, home business, church flyer... you get the idea). This blog has an accent, but I've discovered that it's one that most of the people who read it can live with.

And your actions have a grammar as well. When your little mom-and-pop Middle Eastern restaurant has a policy (no substitutions!) even when the place is empty, you're speaking with an accent, aren't you? There's no right accent, no perfect set of rules or actions for you to follow. The choice of accent is directly related to the worldview of the people you're choosing to connect with.

Y'all come back soon, y'hear?

Related Articles

  So Be You
  Lessons for a father - The Case of the Other
  Accepting a New Job Offer To Take or Not to Take?
  Increasing Your Profit By Looking At Your Data
  Autograph Your Work With Excellence
  Are You in the Midst of Midlife Career Change?!
  Who Else Wants to Retire Young Retire Rich
  Entrepreneurs Buy A Business Plan Template Or Do It Yourself?
  How To Use Goals Setting In A Legitimate At Home Business
  1 Thing You Must do to Make Your Small Business a Success
  Entrepreneurs Critical Mistakes That Will Damage Your Business
  Facebook Event Sp@m: Please, Please Stop!
  Experience and education makes an expert
  Businesses To Think Twice About Starting In A Recession
  Entrepreneurs Want To Bid On Project Market Places?
  Internet Marketing Leadership: Another Lesson from the Dog Whisperer
  Is Your Bookkeeper a Good Fit?
  Employee References essential guidance
  Make Real Money Online, The Real Deal Step by Step
  META Tags and New Business Prospecting Training *NEED TO KNOW*

Home > Entrepreneur-Advice > Seth Godin > What sort of accent do you have >

Free PDF Download
By Seth Godin

About the Author: Seth Godin

RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.
Dashed Line

Seth\'s Blog
More from Seth Godin
Buying an education or buying a brand
The marine iguana
Inventory and Risk
The hard part one of them

Related Forum Posts

Not Sure But... Not Sure But...
Re: 20 Reasons why you must be a reader Re: 20 Reasons why you must be a reader
Free Advertising Free Advertising
Re: Defining oneself! Re: Defining oneself!
To Delegate or Not To Delegate To Delegate or Not To Delegate

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause

By: Evan Carmichael

Like this page? PLEASE +1 it! Evan Signature


Subscriber Counter
  Supporters: Thank you Sharon Galor of Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs! 
Connect with Evan google plus facebook Twitter YouTube Contact