What's a slogan for (banal on purpose)

Guest post by: Seth Godin
Become an Author

Free PDF Download
Caring - By Seth Godin

At MWC, Claes Magnusson saw the following slogans on 25 different high tech booths (companies like IBM, HP, etc.) Built Around People, Shaping Tomorrow With You, Leading A Smarter Planet, Your Messages Shape Our Future, Now What?, The Power Of Now, Today Changes, Power To You, Powering The Smartphones Of Tomorrow, Just Add Friends, Connecting the world enabling value, Creating experiences TOGETHER, Delivering Tomorrow's Experiences Today, No Longer Just An Idea, Bringing You Closer, Smart Devices, Simple World , Innovation Delivered, Simply Your Solution, The Future Changes Everyday, Take Charge Of Profits, Simply Different, Deploy Everywhere, There Is Here, Discover What's Possible, and No Hidden Surprises

What are they for? Do they mean anything at all?

I think the big company corporate slogan is like heavy paper on the annual report, white space on the billboard and a suit on the sales rep. It's a signal, a sign that the company is big, that it's able to waste time dreaming this stuff up and waste money yelling about it. No one actually reads the slogan (at Yoyodyne, the internet company I founded in 1992, our stolen slogan was, "Where the future begins tomorrow." It was written on our business cards and everything. I don't think 1 person in a 100 commented on it).

Not everything you do actually gets a response. In fact, most of it doesn't. But each effort is a tiny brick in the wall of perception, even when it appears to be dumb and even senseless.

Benefits of company slogans

Boost Your Branding With A Slogan

How Do I Trademark a Slogan?

Is your slogan authenticated by your story?

Branding Techniques

A Lesson in Higher Level Communication from an 800 Pound Gorilla

Whos That Guy

Marketing is What You Do and What You Say

Getting to your North Pole

Top 4 Reasons to Brand your Business

Empathy

Trademarks – What You Ought to Know

Entrepreneurs – You Want Your Customers To Remember You Don’t You?

4 Important Reasons to Brand Your Business

For Good SEO You Must Go Back To Basics

10 Ideas about Life Purpose

Maximizing Attention for Your Small Business

Powerful Relationship Selling

Lesson #1: Your Brand is Your Company’s Backbone

Home > Entrepreneur-Advice > Seth Godin > Whats a slogan for banal on purpose > Google +

Free PDF Download
Caring - By Seth Godin

About the Author: Seth Godin

RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.

$Seth\'s Blog$
More from Seth Godin
Sloppy naming
Brand as mythology
Im just not that kind of person
What are you hiring for
Caring

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

What's a slogan for (banal on purpose)

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: