When in doubt, disaggregate
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Free PDF Download Caring - By Seth Godin |
The typical American buys precisely one book a year. Ouch.
Of course, this isn't true, because when it comes to books, there is no typical American. There are a lot of Americans who buy zero books for pleasure each year. And then there are people like me who buy 400. The average is irrelevant.
When you can't figure out the best way to treat all your customers, the best way to price things, the best thing to offer, realize that the problem is almost always this: you're trying to treat everyone the same. Don't. Break them into groups with similar attributes, and suddenly the path becomes a lot more clear
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Free PDF Download Caring - By Seth Godin |
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About the Author: Seth Godin Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Click here to visit Seth's website.   What to write You get to choose The triumph of the banal Probably not stupid The marine iguana |
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