||Like it? PLEASE +1 it! Thanks!|
You don't have the power
You don't have the power. Maybe if every person who has ever published a book or is ever considering publishing a book got together and made a pact, then they'd have enough power to fight the market. But solo? Exhort all you want, it's not going to do anything but make you hoarse.
Movie execs thought they had the power to fight TV. Record execs thought they had the power to fight iTunes. Magazine execs thought they had the power to fight the web. Newspaper execs thought they had the power to fight Craigslist.
Here's a way to think about it, inspired by Merlin Mann: Imagine that next year your company is going to make 10 million dollars instead of a hundred million dollars in profit. What would you do knowing that your profits were going to be far less than they are today? Because that's exactly what the upstart with nothing to lose is going to do. Ten million in profit is a lot to someone starting with zero and trying to gain share. They don't care that you made a hundred million last year from the old model.
If I'm an upstart publisher or a little-known author, you can bet I'm happy to sell my work at $5 and earn seventy cents a copy if I can sell a million.
Smart businesspeople focus on the things they have the power to change, not whining about the things they don't.
Existing publishers have the power to change the form of what they do, increase the value, increase the speed, segment the audience, create communities, lead tribes, generate breakthroughs that make us gasp. They don't have the power to demand that we pay more for the same stuff that others will sell for much less.
And if you think this is a post about the publishing business, I hope you'll re-read it and think about how digital will change your industry too.
Competition and the market are like water. They go where they want.
Related ArticlesWhat is the best way to develop my sales skills?
Lead With Emotions
How can you make more of your customers open your emails?
Know your magic numbers
Social Networking or Social Distraction
How To make Solar Panels By Yourself
Which Social Media Tool?
Are you a Star?
More crazy customers!
Hacking Facebook Password with the help of free hacker tools for everyone
Get better results from email newsletters and promotional emails
How do I find a passionate and purposeful mentor?
Can you afford to make your email marketing more targeted? Can you afford not to?
Spam: You probably hate it but can you define it?
Guidelines to Consider in Marketing Books Using Email Advertisement Campaigns
How to generate referrals
No Passion , No Business
Are you Hard, Scrambled or Soft?
Old Gus and his pump
Free PDF Download
By Seth Godin
About the Author: Seth Godin
RSS for Seth's articles - Visit Seth's website
Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list.
Click here to visit Seth's website.
How to get referrals
The answer is simple
Related Forum PostsRe: Does a New Company need a "Big" PR firm?
Re: help wanted in u.k.
Psychics & horoscopes!
The Pasta Express
Re: Does a New Company need a "Big" PR firm?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|