You're boring
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Free PDF Download Caring - By Seth Godin |
Sorry, someone had to say it.
Your products are predictable. Your insights are recycled. You don't bring surprise with you when you enter a room.
That's why people are ignoring you.
Which used to be fine, because you could just buy attention for your brand or your company or your sales efforts. But that half-price sale on attention is now over.
The only path left is to lean out of the edge and become interesting, noteworthy and yes, remarkable.
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Free PDF Download Caring - By Seth Godin |
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About the Author: Seth Godin RSS for Seth's articles - Visit Seth's website Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, change and work. Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on the New York Times business book bestseller list. Click here to visit Seth's website. Its good to be king No to average Like a dream come true Who answers the phone Sorting out |
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