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Analysis of Twitter Buying Tweetie

Guest post by: Guy Kawasaki

Article Overview: I wrote an analysis of yesterday’s big news that Twitter bought Tweetie.

Analysis of Twitter Buying Tweetie



I wrote an analysis of yesterday's big news that Twitter bought Tweetie. Check it out here. It's an interesting issue of separation of church and state versus serving customer needs.

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Article Tags: church and state, customer needs, separation of church and state



Related Forum Posts
Re: Using Twitter To Double Your Traffic? - I'm sure in many cases Twitter sends more traffic than Search Engines because most people don't have good enough SE rankings to get SE traffic. But anyone can get Twitter traffic. The problem is that Twitter traffic won't convert for the most part and SE traffic will. I'd venture to say that 98% of the time getting just 100 visitors from search is better than getting 2000+ from Twitter.
How to Use Twitter to Market Products? - How do you use Twitter to market products? Has the Twitter route given you good results? Please share your experience and ideas on how to use Twitter to take a product to the customers. Thank you in advance.
Re: Social Media Works If You Do It Right... - Hi Michelle, Ah, but it seems hashtags are still being used by a lot of people - including Twitter! So I would still use them for your keywords. It's just that if you are searching for something on Twitter you can either go the #hashtag route, or do a direct search on the Twitter homepage. I guess you could use #hashtags when searching on the Twitter homepage as well! DH
Re: Facebook or Twitter? - Thanks for the feedback guys! I personally started with Twitter and am now moving over to Facebook. I polled people on both my accounts and (not surprisingly) the Twitter people said Twitter and the Facebook people said Facebook! The actual order of my social media presence looks like this: 1) LinkedIn (with little success) 2) Twitter 3) YouTube 4) Facebook
Re: Twitter vs Facebook - I use Facebook pages for Business and rarely ever use Twitter. I hace lost count of the no. of Hotels that I have visited, regarding their marketing campaigns, that may have 5k Facebook Fans and only 100 followers on Twitter. It is a lot more difficult to engage with people on Twitter and thus harder to gain traction. If you are a business like Nike, then Twitter is great, but if you are an SME, then focus on Facebook or LinkedIn (if you are providing a professional service.) You can always have your Facebook feed directly in to Twitter, so you can have a presence on both, but do the work on one. Also check out ping.fm for managing campaigns - it is a free tool, and a great time saver.


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