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FAQ: How to Autograph a Book

Guest post by: Guy Kawasaki

Article Overview: # Question: When you autograph a book, what does your message say? Answer: It says “Resisting you is futile.” # Question: Why do write this? Answer: Because I want my readers to feel good about themselves.

Free Download - How to Persuade People By Guy Kawasaki
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FAQ: How to Autograph a Book

* Question: When you autograph a book, what does your message say?

Answer: It says "Resisting you is futile."

*

Question: Why do write this?

Answer: Because I want my readers to feel good about themselves.

*

Question: Why do you sign the cover?

Answer: There are three reasons. First, it saves me lots of time by not having to open the book. Second, and more important, the main purpose of getting an autograph is to show others that you know the author, so having the autograph on the cover makes this much more obvious. Third, it helps readers meet people because the autograph is a good way to start a conversation: "How did you get his autograph? What does it say?"

*

Question: What if I lose the cover?

Answer: Please don't, but I can send you another one.

*

Question: Won't this make the book less collectible?

Answer: My goal is to sell millions of copies, so there's no point in collecting it. If anything, the unsigned ones will be valuable someday because I've signed so many of the first run.

*

Question: What kind of pen do you use?

Answer: I use a fine-point, black Sharpie. After several signings, I've figured out that signing 200 books causes the point to become too broad, and my writing becomes truly illegible.

*

Question: How can I get an autographed copy?

Answer: My favorite local bookstore, Kepler's, can take care of you here. Every few days, I stop into the store and sign the books that are ordered. The order form says U. S. only, but if you send an email to Enchantment@keplers.com, you can make arrangements to have the autographed copy sent almost anywhere in the world.

Reluctance is futile. Buy Enchantment now.

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Home > Entrepreneur-Advice > Guy Kawasaki > FAQ How to Autograph a Book >
Article Tags: 200 books, bookstore, email, enchantment, few days, kepler, reluctance, sharpie

About the Author: Guy Kawasaki
RSS for Guy's articles - Visit Guy's website

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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Guy Kawasaki
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Related Forum Posts
My reading log My reading log - Hi OmnivoreInk, Before starting my business, I read the following books as research: -"The Art of the Start" by Guy Kawasaki -"The AdSense Code" by Joel Comm -"Don't Think Pink" and "Mind Your X's and Y's" by Lisa Johnson And since then I've continued my "research" by reading (in this order): -"Technical Tennis" by Rod Cross -"For One More Day" by Mitch Albom -"The Twits" by Roald Dahl -"Little Black Book of Connections" by Jeffrey Gitomer -"The Secret" by Rhonda Byrne -"The Profitable Retailer" by Doug Fleener -"Blink" by Malcolm Gladwell -"Little Gold Book of YES! Attitude" by Jeffrey Gitomer -"The Chronicles of Narnia: Prince Caspian" by C.S. Lewis -"Little Green Book of Getting Your Way" by Jeffrey Gitomer -"Harry Potter and the Deathly Hallows" by J.K. Rowling And I'm currently reading and am in the process of finishing the following: -"There's No Such Thing as Public Speaking" by Jeanette and Roy Henderson -"The Tipping Point" by Malcolm Gladwell -"The Book of Tells" by Peter Collett -"Little Red Book of Sales Answers" by Jeffrey Gitomer -"Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience" by Jonathan M. Tisch -"The Artist's Way: A Spiritual Path to Higher Creativity" by Julia Cameron -"The Inner Game of Tennis" by Timothy Gallwey
My entry My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: 10 Reasons Who Startups Fail & Book Recommendations Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
great concept for promoting book! great concept for promoting book! - Nikki-- I love it! You really have a handle on viral book promotion! Look for my submission (and in the future for a ghostwriting project I'm working on). And I can't wait for Book Promo 101!
Richard Branson's Book Richard Branson's Book - Richard Branson's Book "Losing My Virginity" is a must read for people starting their own business.


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