||Like it? PLEASE +1 it! Thanks!|
Geek Marketing 101
Marketing is not a department. Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). Promotion and sales are just sub-sets of marketing.
Marketing is a conversation, but most people donít speak geek. Successful technology marketing must translate the creations of the uncommunicative into the needs of the untechnical. Spin is not good marketing. Lucid two-way communication is.
Simplicity does not negate complexity. Reductive marketing that simplifies ideas does not undersell your complex creation. It facilitates an entree to your world. You canít have passionate users until they start using.
Truer words have never been spoken.
Related Articles10 Unique Ways To Brand Your Small Business
2 Cool Ways Einstein Makes You Money
5 Unique Names In Home Based Business That Are No Joke
B2B Marketing: You shouldn't need a dictionary to read about technology
Computer and Internet Franchises
How Tech Firms Miss Marketing Opportunities
Growing Your Network Marketing Business Using Backlinks
5 Unique Names In Home Based Business That You Won't Soon Forget
Best Internet Business Model Is Affiliate Marketing and Here's Why
Lessons for a father - Worst enemy = Best friend
Great writing, unfiltered
Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
Ten Questions with Marti Nyman
What is Web 2.0 - A Simple Explanation
Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell
How To Find The Best Franchise Opportunity Right For You
Attract Clients with Little Marketing
Computer Obedience Training
Computer & Internet Franchises You Can Start In Your Pajamas
Free PDF Download
How to Persuade People
By Guy Kawasaki
About the Author: Guy Kawasaki
RSS for Guy's articles - Visit Guy's website
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Click here to visit Guy's website.
5 Things to Avoid in a Demo
Frame or Be Framed
The Soul of Wit
Ten Ways to Use LinkedIn to Find a Job
The Top Ten Reasons Why PR Doesnt Work
Related Forum PostsCan you franchise a programming business?
Re: What is your Business?
Re: Letís talk about the ways of marketing your products, servic
Glad to be a member! - We Consult businesses FREE!
Re: Should Evan add a "Social Media Marketing" category to the f
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|