---

Guest post by: Guy Kawasaki Become an Author

Tweet

---

---

I found a great blog entry that explains technology marketing. Here are the first three elements of this top-ten list:

Marketing is not a department. Marketing is a combination of elements that creates the environment in which it is possible to meet a customer need (starting right back at product development). Promotion and sales are just sub-sets of marketing.

Marketing is a conversation, but most people don’t speak geek. Successful technology marketing must translate the creations of the uncommunicative into the needs of the untechnical. Spin is not good marketing. Lucid two-way communication is.

Simplicity does not negate complexity. Reductive marketing that simplifies ideas does not undersell your complex creation. It facilitates an entree to your world. You can’t have passionate users until they start using.

Truer words have never been spoken.

Related Articles

  10 Unique Ways To Brand Your Small Business
  Geek gadget
  Millions of People Help You Communicate with Your Customers
  2 Cool Ways Einstein Makes You Money
  5 Unique Names In Home Based Business That Are No Joke
  Computer and Internet Franchises
  B2B Marketing: You shouldn't need a dictionary to read about technology
  How Tech Firms Miss Marketing Opportunities
  5 Unique Names In Home Based Business That You Won't Soon Forget
  Growing Your Network Marketing Business Using Backlinks
  10 Tweetlater Tactics to Make Your Twitter Life 100 Times More Productive
  Best Internet Business Model Is Affiliate Marketing and Here's Why
  Website help: Getting found for what your customer is looking for
  Great writing, unfiltered
  Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
  Ten Questions with Marti Nyman
  What is Web 2.0 - A Simple Explanation
  How To Find The Best Franchise Opportunity Right For You
  Results! Is Your Business Built on a Solid Foundation or Are You on Shaky Ground? 3 Ways to Tell
  Computer Obedience Training

Related Forum Posts

Can you franchise a programming business?
Re: What is your Business?
Re: Let’s talk about the ways of marketing your products, servic
Glad to be a member! - We Consult businesses FREE!
Re: Should Evan add a "Social Media Marketing" category to the f

Share this article. Fund someone's dream.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Get Your Business on Google Places

Landscape Your Way to Success with a Metaphor

Coping With The Unexpected - 6 Practical Tips

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.