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| About Guy Kawasaki |
| Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. |
Recent Article:
Guy's Index of Absurdity: The Top Ten Ways to Tell If Things Are Really Bad
- For more on Guy Kawasaki visit www.guykawasaki.com
The experts are promulgating many esoteric ways to determine the financial condition of the economy. It's irrational to base one's mood on the Dow Jones Industrial Average (DJIA). After all, (a) what does that have to do with the real world? And (b) it reflects the buying (and selling) decisions of the same investment bankers who got us into this mess.
Instead, here are my ten+ ways--GIA (Guy's Index of Absurdity)--to tell if the economy is really bad:
1. Venture capitalists attend board meetings via WebEx rather than Gulfstream.
2. Twitter charges for its service.
3. Jones Soda switches to text-only labels.
4. Steve Jobs switches from New Balance to Crocs.
5. The toilet seats at Google are no longer heated.
6. Reservations are no longer necessary for the Apple Genius Bar.
7. Buck's of Woodside changes its name to Quarter's.
8. Mahalo changes its name to Aloha Oe.
9. Pierre Omidyar starts selling stuff on eBay.
10. Larry Ellison flys on Southwest Airlines before 11:00 pm.
11. Men can speak at Blogher as long as they pay for the time slot.
When you see these things happening, it's time to panic. Until then, don't sweat the DJIA--just keep on making, selling, and supporting good stuff.
Guys Index of Absurdity The Top Ten Ways to Tell If Things Are Really Bad - To learn more about this author, visit Guy Kawasaki's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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