Tweet

How do publish thee? Let me count the ways.

Guest post by: Guy Kawasaki

Article Overview: At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review:

How do publish thee? Let me count the ways.

At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review: Apple's former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur's entrepreneur is back with his tenth book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques-while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.

You can read a lot more about the book here. For a limited time, if you order Enchantment, you can get a free copy of my previous book, Reality Check by going here. Please check it out. I promise that it will help you change the world.

Related Articles
  What You Need to Know About Publishing Your Book
  Take the Leap: How Publishing a Book Will Change Your Life
  Start Marketing Your Book Today-Whether You've Finished It or Not!
  8 things to do with an article
  How to Make Money with E-books
  Bye Bye Business Method Patents
  Spin One Article Into Multiple Marketing Channels
  Words of Inspiration For Your Life Coach Journey
  Create Your Top Ten List for Marketing
  The Three-Step Productivity Secret For Your Internet Marketing Strategy
  Help! There Are Not Enough Hours in the Day
  Don't Just Publish your Blog Posts - Launch Them!
  Self-Publishing Success: How You Can Earn $30,000 a Month with POD Publishing
  Should Authors Self Publish Their Books Online?
  Lesson #3: Every Spare Second Counts For Success
  How to Get Your Content on the Internet Quickly and Easily
  What Would Moses Say About Social Media: The 15 Commandments
  Three Ways to Make SWF Presentation Video on Web
  Don't Rely On Google Alone for Getting Traffic to Your Blog
  Advantages and Disadvantages of Self Publishing

Article Tags: enchantment, hearts minds, kirkus review



Related Forum Posts
Re: How to Get Over Your Fear of Failure, Make Every Second Coun - Hi Evan, I've just been listening to a couple of your MTM videos while packing parcels. I especially enjoyed this one on JKR. Listening to stuff like this while packing orders is one of my better ways of "making every second count!"
Re: I'm Published On Kindle! - Thanks everybody! @Yinka: Go to Amazon.com, scroll down to the bottom and click "Self-publish with Us" then follow the instructions. I remember you wrote an ebook a while ago. That would be just fine. You will need a US dollar account to cash the cheques from Amazon.com and a UK pound stirling account if you opt to publish on Amazon.co.uk as well.
Re: I'm Published On Kindle! - Thanks Yinka! Now I know what to do I can start doing it like clockwork! The next step is to publish on Amazon.com via CreateSpace - the great thing about it is that you don't have to commit to publishing a "print run" any more. CreateSpace, and other sites such as LuLu allow you to upload your copy and they will "publish on demand" as the orders come in. In short, the Internet has revolutionized publishing.
Re: Theft in my Store!!! - Hi Tony, Just so we can better understand; are you thinking it is internal, external ,or both? Do you have cameras? They may be expensive, but depending on how much you're losing, it may be worth looking into. It IS hard to establish or keep a good atmosphere when confronting such a thing. No one wants to work in an environment where they don't think their boss trusts them, yet you clearly have a problem that needs addressing if you think it is internal. What are your steps for having them "check-in" when they first start their day? Do you count money when you change cashiers, etc. Tell us a little more about what you are already doing so that we can find ways to help.
Re: Money never sleeps - Well I guess it goes back to the old cliché of "don't work for money, but learn to have money working for you." However, aside from using your money to invest in things like property, stocks, etc... what are some of the other ways? I feel that the average Google AdSense user can't even make enough each month to buy a new pair of shoes. So in that respect, I wouldn't count on AdSense to help you earn more money while you sleep.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Work at home Opportunities for the Disabled

Paint A Word Picture - Excite Your Customer

SEO Gurus, Software and Ebooks

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.