Article Overview: We’ve all been sucked into doing something stupid, right?
Free Download - How to Persuade People By Guy Kawasaki
How to Avoid Gullibility
We've all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility. In itsconclusionhe explains how to avoid gullibility, and I've provided a synopsis for you. Read the full story at the American Express Open Forum.
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Related Forum Posts Re: Search Engine Friendly Web Development
- I would like to add some more things in search engine friendly web development.
1. PPC campaign
2. Viral marketing
3. Social Media Marketing
Avoid flash in website and other use CSS files to shows the content style.
Re: 365 Foolish Mistakes Smart Managers Make
- [quote="litekepr":2v18lglp]This morning's Google Alert held a pleasant surprise.
WORTH MENTIONING
A List of New Books Compiled by
The Management and Government Information Center (MAGIC)
Chinn Park Regional Library
703-792-4880Summer 2007
Indicates titles relating to the FISH Philosophy
365 Foolish Mistakes Smart Managers Make Every Day: How and Why to Avoid Them by Shri L. Henkel, 2006
interesting. Is anyone else here familiar with the FISH philosphy?
i[/quote:2v18lglp]
Congrats on the mention of your book! Hopefully it will drive up sales!
For myself, I don't really care for their acronym... MAGIC. Gives people the subtle impression that good things happen at the snap of a finger instead of lots of hard work!
7 Top Blog Design Tips
- Most blog platforms come with some basic blog designs. They may call them templates or themes or something similar, and usually they are not bad although some customisation is pretty common. I often see some common mistakes, and hopefully you will be able to avoid them.
1. Include an about page
Make it prominent and make it truly about you, not some resume-like page.If people find your blog and like what you have to say, they are going to want to know something about you.
2. Have contact information visible
An email or maybe even a phone number should be included. Your email can be displayed as a graphic to prevent spammers from harvesting it easily. I would suggest using an address that has your domain at the end to be more professional. e.g tyrone @ internetbusinesspath.com, rather than tyrone @ gmail.com.
Visible contact information will make you seem more real and although people may occasionally contact you, it will be far less often than you might think.
3. Include a picture of yourself
Blogs are personal, even business blogs, and people who visit yours will want to know what you look like. It’s also easier to built trust if your picture is visible. Though, you don’t absolutely need a picture, but it’s strongly recommended. Sometimes people might think you are hiding something if you don’t have one.
4. Show a top posts or articles page
Some of your blog posts are going to be much more popular than others (you may be surprised which ones they are). I call these your pillar articlesDon’t bury your pillar articles, your most popular blog posts. Highlight them somehow. You might for example have a top posts section in the titlebar or sidebar.
I have a most top articles section and I list my most popular posts based on the ones that are read the most. Other people do it slightly differently. For example, Brian Clark at copyblogger.com has a “Popular Articles” in his sidebar and under that he lists his most popular blog posts. Yaro Starak, on his blog Entrepreneurs-Journey, calls his most popular blog posts “Popular Articles” and lists them at the very top.Somehow or another highlight them. You might do something as simple as create a category called “most popular” and include popular blog posts in that category.
5. Don’t have a blog banner that is too big!
The banner is the top portion of your blog that goes across the top. It might have a picture of you there, the name of the blog, perhaps some graphic — they vary quite a bit.You don’t want your banner to be big. No one should need to scroll down to see your content. People decide really quickly when they first reach a Web Site, and that includes blogs, whether to read or to leave.
6. Create a visually appealing blog
Avoid bright colors. Stick to reasonable fonts like Times New Roman and Arial. Have someone with a good eye look at your blog, preferably a graphic designer. Everytime I start a blog and I’ve started dozens for myself, for friends, and for clients, I always get a graphic designer to at least look at it after I am done.
The problem is that it might look OK to you or me, probably neither having a particularly good eye nor appropriate training, but it still might look really ugly to others. Having a graphic designer take a quick look at it is good insurance.
7. Keep it simple silly!
Some blogs are just so busy: they have one, two, sometimes three sidebars just crammed full of all kinds of stuff. With some of it you wonder why is it there. What purpose does this serve? Now in my opinion calendars are a prime offender. What good is a calendar there? Some people like them, but to me they serve no purpose.
Empty space in a blog is not only allowable, but it’s a good thing. It helps focus eyes on what is important, which is your content and hopefully the few things you choose to put in your sidebar.
Most blogs start with a basic template which is then customised over time. These tips will hopefully help you that with customisation and help you avoid common mistakes with blog design.
Tyrone Shum
Blog Tipster
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