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How to Avoid Gullibility

Guest post by: Guy Kawasaki

Article Overview: We’ve all been sucked into doing something stupid, right?

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How to Avoid Gullibility



We've all been sucked into doing something stupid, right? Fortunately, Steven Greenspan has written a book called Annals of Gullibility. In its conclusion he explains how to avoid gullibility, and I've provided a synopsis for you. Read the full story at the American Express Open Forum.

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Home > Entrepreneur-Advice > Guy Kawasaki > How to Avoid Gullibility >
Article Tags: american express, annals, conclusion, greenspan, gullibility, open forum

About the Author: Guy Kawasaki
RSS for Guy's articles - Visit Guy's website

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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