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How to Be Empathetic
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| Guest post by: Guy Kawasaki |
Article Overview: By definition, good marketers are empathetic.
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Free Download - How to Persuade People By Guy Kawasaki |
How to Be Empathetic
By definition, good marketers are empathetic. That is, they have a capacity to understand and care for the needs of others. Bruna Martinuzzi explains how to be empathetic over at the American Express Open Forum.
Article Tags: american express, empathetic, marketers, open forum
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About the Author: Guy Kawasaki RSS for Guy's articles - Visit Guy's website Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Click here to visit Guy's website Ten Questions with Polly LaBarre Top Ten Myths of Entrepreneurship How to enchant people with Facebook How to Tell If Your CEO Is Clueless Ten Questions with Seth Godin |
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