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How to Get Found

Written by: Guy Kawasaki

Article Overview: The reality is that people and technology is getting better and better a blocking out unwanted interruptions-aka, “marketing.”

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How to Get Found

The reality is that people and technology is getting better and better a blocking out unwanted interruptions-aka, "marketing." Brian Halligan is the CEO of HubSpot, and he explains in my post on the American Express Open Forum "how to get found." It's all about creating great stuff and letting Google et al do what they do: find great stuff.

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Home > Entrepreneur-Advice > Guy Kawasaki > How to Get Found
Article Tags: american express, ceo, google, great stuff, halligan, hubspot, marketing, open forum, unwanted interruptions

About the Author: Guy Kawasaki
RSS for Guy's articles - Visit Guy's website

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

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