Home Features Mastermind Videos About Advertise Blog Network Contact
   
Entrepreneur Advice:
Guy Kawasaki
www.guykawasaki.com
   
About Guy Kawasaki

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.



Recent Article:

If You Want Customers to Be Happy, Give Them Less Product Information - For more on Guy Kawasaki visit www.guykawasaki.com

Here's a counter-intuitive thought: Shoppers with less information about a product are happier than those with more information. Researchers at the Tippie College of Business came to this conclusion after conducting a study in which people were asked their opinions of chocolate and hand lotion.

One group was given extensive information and the other much less. For each product, the group given less information was more optimistic about the product because it was easier to engage in wishful thinking. Perhaps if people are given more information, then it's harder to kid themselves.

I can see how this could be true: Would I want to know about the preservatives and animal by-products in chocolate or hand lotion? I don't think so. But there is something to be said for "romantic" information like the chocolate is from some exotic location (or that it adheres to the principles of free-trade).

But this study is thought provoking: When it comes to product information, more might not be more--especially when you have a crappy product

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
How to find out what your customers want
  Finding out what your customers want can transform your business. Helen Dowling from Exceptional Thinking shows you how to find out.
The Secrets Of Finding Your Perfect Career
  Have you found your perfect career? Do you love going into work and do you get satisfaction from the work you do? If you do, then you have made the right career choice, if you don’t, then you need to take a differ...
Things to Know When Marketing Your Franchise
  Marketing your franchise opportunity can be an endless task. There are many different avenues to take when marketing your large or small franchise opportunity. There are many potential franchisees and customers u...
How To Differentiate Anything - Including Your Products
  One of the keys to achieving success in sales is to develop the ability to focus on value especially when your customer wants to talk about price. Remember, the more you talk about price, the lower it gets. You ca...
The Role of Customer Service in Business Success
  Business success is dependent of many factors; namely a realistic business idea, an outstanding business plan, a superior marketing strategy and great customer service. Although you may tend to put customer service ...

Related Forum Posts Related Forum Posts
Can Your Idea Make Money? Can Your Idea Make Money?
Give a Man a Fish... Give a Man a Fish...
Re: Any franchising horror story? Re: Any franchising horror story?
Re: Are Business Owners too Old School to be Sold by a blog Re: Are Business Owners too Old School to be Sold by a blog
Show the Benefits Show the Benefits
Business plan nightmare Business plan nightmare
Offer Credit instead Offer Credit instead
Re: Give a Man a Fish... Re: Give a Man a Fish...
 


Truemors


GuyKawasaki Books

Art Of The Start - Guy Kawasaki

 

More Guy Kawasaki

Guy Kawasaki - Blog

Guy Kawasaki - Speaking

 

 
   
 
 
   

 

 

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell