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| About Guy Kawasaki |
| Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. |
Recent Article:
Imagine a Bigger Market and You'll See a Bigger Market
- For more on Guy Kawasaki visit www.guykawasaki.com
Scientists in two studies at the University of Virginia discovered that softball players and golfers who had good days perceived balls and golf holes as larger than the players who had bad days. The question is, Did this difference in perception cause the player to have better days or did the day's performance cause the players to perceive the ball and holes as bigger?
Enter a third study at Vandebilt University. Researchers asked subjects to imagine vertical or horizontal stripes. Then the researchers showed vertical strips to one eye and horizontal strips to the other eye of the subjects. They found that the subjects saw the kind of stripes that they were told to imagine--indicating that imagination affects perception. Read about all three studies here.
Maybe if entrepreneurs imagine that their market sector is larger than what it is, they'll do better. This is an unscientific leap of reasoning, but entrepreneurship requires unscientific leaps of reasoning. If nothing else, I'm going to imagine that a hockey goal is larger than four by six feet the next time I play.
Imagine a Bigger Market and Youll See a Bigger Market - To learn more about this author, visit Guy Kawasaki's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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