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Kirkus review of Enchantment

Guest post by: Guy Kawasaki

Article Overview: I’m all grins today because the Kirkus review of Enchantment just came out:

Kirkus review of Enchantment

I'm all grins today because the Kirkus review of Enchantment just came out:

ENCHANTMENT

The Art of Changing Hearts, Minds and Actions

Author: Kawasaki, Guy

Review Date: March 1, 2011

Publisher:Portfolio

Pages: 240

Price ( Hardcover ): $26.95

Publication Date: March 8, 2011

ISBN ( Hardcover ): 978-1-59184-379-5

Category: Nonfiction

Classification: Business Apple's former chief evangelist leads businessfolk down the path to enchantment.

The entrepreneur's entrepreneur is back with his ninth book, this time tackling the tricky art of influence and persuasion. Kawasaki (Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition, 2011, etc.) transforms the otherwise exhausted and overwrought tropes of how to win friends and influence people with a complete makeover here, whether he's talking about wardrobe choice or tips for effective swearing. The author, a modern-day Dale Carnegie, offers explanations on how to wield the most influence in the digital age: Push Technologies like presentations, e-mails and Twitter are discussed as active means of enchanting others, while Pull Technologies like Facebook, YouTube and LinkedIn passively draw them in. The author's suggestions for achieving likeability and trustworthiness, as well as overcoming resistance, are thoroughly explained and can easily translate from the workplace to the real world. Kawasaki makes good use of subheads and bullet points, rendering information in a searchable format. He ends each chapter with an anecdote that illuminates the effectiveness of his techniques-while it's not original, it's effective. The author's trademark light and airy style is on display, but it's his humor and empathy that makes the heavy use of BusinessSpeak and buzzwords more easily palatable.

Informative, concise guide from one of America's most influential and, yes, enchanting entrepreneurs.

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Article Tags: enchantment, kirkus review



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Re: Internet Users Hbk http://www.internetscamsanonymous.com - [quote="drdony":wobe8xd6]David continued [quote:wobe8xd6] Thank you again for your detailed and candid response. You have earned your Guru status in my mine. In as much as I think this is a handbook for all (newbie or seasoned professionals) and because you were satisfied with the content and have offered the review I was looking for, may I offer you a courtesy copy for your use and/or review. If so, please PM with your email address re: Handbook[/quote:wobe8xd6][/quote:wobe8xd6] That's very nice of you, thank you. I would like to receive - and review - a copy of your book. I'll post a review on my blog... I'll try and do it before the end of the month. I'll PM you right now. DH
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