Any article that starts off by advising you to tell potential employees that working at your company is a stepping stone to great jobs in other companies is okay by me. Penelope Trunk does this in "Memo to Human Resources: New Ways to Get Great Candidates." Her recommendations include:

*

Tell people where they'll go next. No one works at one company forever, so if you can show how a candidate can get ready for a career leap, you'll make your company attractive.

*

Use your public relations team to prop up the manager. By this Penelope means that you should advertise that the job reports to a cool/great/influential manager. (Hopefully, this is true.)

*

Get some respect for speciality recruiters. Good employees develop loyalty to recruiters. These recruiters place the same candidate in ever better jobs. Ergo, make nice with recruiters.

*

Advertise in niche communities. Here's an example: Want to catch women as they return to the workplace after child raising? Duh, advertise in mommy blogs via Blogher.

*

Leverage social media. There's no doubt in my mind, for example, that you can recruit using Twitter. You can do a lot with 140 characters if you know what you're doing. If you want a quick introduction to the best of Twitter, click here. Just being on social media sites says something about your company.

If you're having problems getting great candidates, be sure to read Penelope's counterintuitive ideas before you conduct the next interview. Remember: recruiting is one of the purest forms of evangelism because you are truly "bringing the good news" about working at a company.

Like this article? Share it with your friends

E-Mail | Print | More

Related Articles
Pure Evangelism: How to Get Great Candidates
	Any article that starts off by advising you to tell potential employees that working at your company is a stepping stone to great jobs in other companies is okay by me. Penelope Trunk does this in "Memo to Human Res...
Money as a Social Barrier
	Check out this study by Prof. Kathleen Vohs of the University of Minnesota (Go Gophers!). She tested the hypothesis that thinking about money can create social barriers. Here is a description of what she did:
10 Tips for Selecting the Best Franchisees
	Franchisors, the following tips will help you find qualified, competent franchisees who can and will promote the brand, add value to the organization, boost the unit success rate, and increase revenues and market pe...
Council on Foreign Relations Tracks 2008 Candidates on Africa Policy
	One of my all time favorite publications, dealing with economics and international affairs, is the Council on Foreign Relations (CFR) . I have been reading this journal for almost a decade and view it almost in the ...
What is a Rat Race?
	A rat race is multiple rats and one piece of cheese. It's not a pretty picture...

---

Related Forum Posts
	Evaluation Questions
	Re: Interview Questions
	Re: Promotion Pack / Prize Pack
	Meaning behind color choices
	Books for entrepreneurs!
	Franchise Questions
	Re: Most Useful SEO Tools For Webmasters
	Rules of Management