Tweet

Pure Evangelism: How to Get Great Candidates

Written by: Guy Kawasaki

Article Overview: Any article that starts off by advising you to tell potential employees that working at your company is a stepping stone to great jobs in other companies is okay by me. Penelope Trunk does this in "Memo to Human Resources: New Ways to Get Great Candidates." Her recommendations include:

Pure Evangelism: How to Get Great Candidates

Any article that starts off by advising you to tell potential employees that working at your company is a stepping stone to great jobs in other companies is okay by me. Penelope Trunk does this in "Memo to Human Resources: New Ways to Get Great Candidates." Her recommendations include:

*

Tell people where they'll go next. No one works at one company forever, so if you can show how a candidate can get ready for a career leap, you'll make your company attractive.
*

Use your public relations team to prop up the manager. By this Penelope means that you should advertise that the job reports to a cool/great/influential manager. (Hopefully, this is true.)
*

Get some respect for speciality recruiters. Good employees develop loyalty to recruiters. These recruiters place the same candidate in ever better jobs. Ergo, make nice with recruiters.
*

Advertise in niche communities. Here's an example: Want to catch women as they return to the workplace after child raising? Duh, advertise in mommy blogs via Blogher.
*

Leverage social media. There's no doubt in my mind, for example, that you can recruit using Twitter. You can do a lot with 140 characters if you know what you're doing. If you want a quick introduction to the best of Twitter, click here. Just being on social media sites says something about your company.

If you're having problems getting great candidates, be sure to read Penelope's counterintuitive ideas before you conduct the next interview. Remember: recruiting is one of the purest forms of evangelism because you are truly "bringing the good news" about working at a company.

Related Articles
  Money as a Social Barrier
  The Leadership Management Scale
  Recruiters Fear Sales Assessments
  10 Tips for Selecting the Best Franchisees
  Many Recruiters Fear Sales Assessments

Article Tags: blogs, counterintuitive, doubt in my mind, evangelism, job, jobs, leap, leverage, loyalty, memo to human resources, mommy, new ways, niche communities, no doubt, penelope trunk, public relations team, stepping stone



Related Forum Posts
Re: Hello I am a franchise expert - Thanks for the interest. I am located in Alberta and BC. There is an opportunity right now in the elder care sector. I represent the number one elder care franchise in the USA. We have over 200 franchisees in the USA and now are looking to grow in Canada. We will sell 23 units in Alberta and BC this year. I am working the master franchisor as we speak to find qualified Candidates. We will be expanding into Ontario by fall of 2011. I represent many franchises but choose to focus my energy on companies that are poised for success and looking to expand into Canada. I've been looking through the forums and see there is quite a number of posts about franchising. I look forward to reading more and getting in contact with anyone interested in franchises.
Re: How to Promote Your Blog – The Definitive Guide to Promoting - Great information. Thanks so much for your help. I'm looking into google indexing right now and I'll be improving SEO moving forward. I checked out your blog and sites, too. Great content. Thank you...
Re: Welcome New Moderators in Addition to Our Fine Team! - Hey Terriz, Very nice to meet you . . . . Acapella ? . . . .Very cool. I used to listen to my uncle and his friends sing acapella on a Brooklyn NY street corner. Great memories . . .Great sound. Thanks Barry
Re: Weebly Free Websites... - Hi David, Great resource. I actually have a Weebly account but have never done anything with it. I'll agree the ease of setting up a website is very nice. It's clean and professional looking, and for someone that wants to just create a one page site or sales letter, it's a good alternative. Great find!
Re: Congratulations Topeyinka - Congrats Topeyinka! As Spiderman said "With Great Power Comes Great Responsibility"... Just kidding.. Have Fun!


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Common Sense Stress Management

How to Handle the “I Am Not Interested” Objection

Resistance to Change and How to Deal With It

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.