||Like it? PLEASE +1 it! Thanks!|
The 10/20/30 Rule of PowerPoint
However, I have another theory. As a venture capitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap: sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of the people in China to buy our product” startup. These pitches are so lousy that I’m losing my hearing, there’s a constant ringing in my ear, and every once in while the world starts spinning.
Before there is an epidemic of Ménière’s in the venture capital community, I am trying to evangelize the 10/20/30 Rule of PowerPoint. It’s quite simple: a PowerPoint presentation should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points. While I’m in the venture capital business, this rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc.
Ten is the optimal number of slides in a PowerPoint presentation because a normal human being cannot comprehend more than ten concepts in a meeting—and venture capitalists are very normal. (The only difference between you and venture capitalist is that he is getting paid to gamble with someone else’s money). If you must use more than ten slides to explain your business, you probably don’t have a business. The ten topics that a venture capitalist cares about are:
Marketing and sales
Projections and milestones
Status and timeline
Summary and call to action
You should give your ten slides in twenty minutes. Sure, you have an hour time slot, but you’re using a Windows laptop, so it will take forty minutes to make it work with the projector. Even if setup goes perfectly, people will arrive late and have to leave early. In a perfect world, you give your pitch in twenty minutes, and you have forty minutes left for discussion.
The majority of the presentations that I see have text in a ten point font. As much text as possible is jammed into the slide, and then the presenter reads it. However, as soon as the audience figures out that you’re reading the text, it reads ahead of you because it can read faster than you can speak. The result is that you and the audience are out of synch.
The reason people use a small font is twofold: first, that they don’t know their material well enough; second, they think that more text is more convincing. Total bozosity. Force yourself to use no font smaller than thirty points. I guarantee it will make your presentations better because it requires you to find the most salient points and to know how to explain them well. If “thirty points,” is too dogmatic, the I offer you an algorithm: find out the age of the oldest person in your audience and divide it by two. That’s your optimal font size.
So please observe the 10/20/30 Rule of PowerPoint. If nothing else, the next time someone in your audience complains of hearing loss, ringing, or vertigo, you’ll know what caused the problem. One last thing: to learn more about the zen of great presentations, check out a site called Presentation Zen by my buddy Garr Reynolds.
Related ArticlesHow to Convert PowerPoint to MPEG
Using PowerPoint - A Presentation or a Document?
Main Approaches of PowerPoint to Video Solution
Convert Your PowerPoint to Podcast
Three Ways to Convert PowerPoint to Video for Free
How to Make a Series of PowerPoint Courseware to DVD
Make Good Use of PowerPoint to DVD Converter and Promote Your Business in this Christmas Season
How to Make a Video Slideshow for Your Favorite Footballer with PowerPoint
Four Tips for Better PowerPoint Communicational Impact
Make a DVD Video for 2010 Winter Olympics with PowerPoint
Ways to Store and Share PowerPoint Training Files in Company
Express Love to Dad with a Father's Day DVD Slideshow
Creating Flash banner with iSpring
Today's remark - PowerPoint RANT
The Easiest Way to Create a Memorial DVD for Christmas
The Easy Way to Show Business Presentation Unrestrictedly
Can Moodle Do A Good Job In Importing PowerPoint
How to Create Powerful PowerPoint Slides
Create a Travel Slideshow with Music for DVD Playback
Free PDF Download
How to Persuade People
By Guy Kawasaki
About the Author: Guy Kawasaki
RSS for Guy's articles - Visit Guy's website
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Click here to visit Guy's website.
The Nine Biggest Myths of the Workplace by Penelope Trunk
The Ten Commandments of Fake Steve Jobs
Analysis of Twitter Buying Tweetie
The 102030 Rule of PowerPoint
The Myth of A Listers and Influencers
Related Forum PostsRe: Is being too connected pushing your business forward or back
Re: Herbert Elwood Gilliland III: I Invented YouTube
Re: Is A Business Plan A Waste Of Time?
Re: NEW VIDEO - Entrepreneur Ideas - Webinar - (4 of 5) Getting
Re: your personality type?
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
By: Evan Carmichael
By: Evan Carmichael
||Like this page? PLEASE +1 it!|