Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









The Appeal of "New" is Hardwired

Written by: Guy Kawasaki

Article Overview: Dr. Bianca Wittman of University College London found that making novel choices activates the ventral striatum of the brain.

Free Download - How to Persuade People By Guy Kawasaki
Name: Email:

The Appeal of "New" is Hardwired

Dr. Bianca Wittman of University College London found that making novel choices activates the ventral striatum of the brain. This area is associated with rewarding behavior. Thus, labeling a product as "new" may increase its sales because of this brain wiring. Also, familiar brands also cause higher levels of brain activation, so the perfect pitch may be a new product from an established brand. Hmm, "Apple iPhone," maybe? Read more about the study here at the Neuroscience Marketing blog. Incidentally, this is a great blog that you should read frequently--I just added it as a NEW feed to my NEW site Marketing.alltop.

Related Articles
  Tips & Tricks for Appealing Property Taxes
  5 Thoughts On Guest Loyalty
  Does Your Firm Suffer from Feature Creep?
  Blogging for an international audience
  What You Think is What You Do (and Who You Are)

Home > Entrepreneur-Advice > Guy Kawasaki > The Appeal of New is Hardwired
Article Tags: apple, brain activation, brain wiring, choices, iphone, novel, perfect pitch, site marketing, university college london, ventral striatum, wittman

About the Author: Guy Kawasaki
RSS for Guy's articles - Visit Guy's website

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Click here to visit Guy's website
Dashed Line

Guy Kawasaki
More from Guy Kawasaki
The Top Ten Stupid Ways to Hinder Market Adoption
In Search of Inexperience
The Appeal of New is Hardwired
How to Be Creative by Hugh Macleod
Get a free copy of The Macintosh Way by guykawasaki


Related Forum Posts


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

How to Sell to the Price Driven Customer

Selling What Sizzles vs. Delivering Real Value

Designing Employee-Enhancing Training Programs

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.