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| About Guy Kawasaki |
| Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. |
Recent Article:
The Art of the Signup Page
- For more on Guy Kawasaki visit www.guykawasaki.com
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
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Logo
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Elevator pitch
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Descriptive copy
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List of key features
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List of key benefits
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Call to action
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Testimonials
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Tours
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Examples of users
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Screen shots
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Life-style images
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Link to more information
However, you can clearly be successful without a great signup page.
The Art of the Signup Page - To learn more about this author, visit Guy Kawasaki's Website.
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the concept of link startegy is not very wello understood by many. your articals is a great help...thank you...Sudhri
Commented on The Art of the Signup Page. |
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