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The Art of the Signup Page

Written by: Guy Kawasaki

Article Overview: A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

The Art of the Signup Page

A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:

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Logo
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Elevator pitch
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Descriptive copy
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List of key features
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List of key benefits
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Call to action
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Testimonials
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Tours
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Examples of users
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Screen shots
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Life-style images
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Link to more information

However, you can clearly be successful without a great signup page.

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Article Tags: bednar, committment, descriptive copy, elevator pitch, good job, life style, page elements, poor job, screen shots, style images, testimonials, worries



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