The Impact of Social Media on Sales, Support, Marketing, and Branding
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Free PDF Download How to Persuade People - By Guy Kawasaki |
Over at the Sun Microsystems small and medium business site, I published an interview with Josh Bernoff about his new book (co-authored with Charlene Li) called Groundswell: Winning in a World Transformed by Social Technologies. In this interview he discusses the impact of social media on sales, support, marketing, and branding. He and Charlene are big wheels at Forrester, so this is recommended reading people in any kind of web marketing role. Click here to read the interview to learn about topics such as why the CEO of a publicly-traded company probably can’t write an interesting blog.
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Free PDF Download How to Persuade People - By Guy Kawasaki |
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About the Author: Guy Kawasaki RSS for Guy's articles - Visit Guy's website Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Click here to visit Guy's website. Ten Questions with Seth Godin Looking for Mr Goodtweet How to Pick Up Followers on Twitter The Magic of Marketing How to Pickup a Venture Capitalist Lessons from the Harvard Recruitment Process |
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