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The Mother of Name Change Reports
Written by: Guy KawasakiArticle Overview: Continuing on the theme of naming companies, you should read “Company Naming Changes 2006” by Strategic Name Development. 1,900 name changes occurred last year. The company has identified nine categories of name changes:
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The Mother of Name Change Reports
Continuing on the theme of naming companies, you should read “Company Naming Changes 2006” by Strategic Name Development. 1,900 name changes occurred last year. The company has identified nine categories of name changes:
Dog Eat Dog (34%)
Too Big or Too Little (29%)
Build on the Brand (Building on a Strong Brand) (5%)
Quick Makeover (14%)
U-Turn (8%)
User-Friendly Naming (4%)
Buying Into the Club (3%)
Rebuild, Restructure and Rename (2%)
Spinning Off Into The Unknown (1%)
My favorite is “Center for Minority Educational Affairs” becoming “Center for Multicultural Equity and Access.” There is a lot to learn from this report if you’re changing your company’s name and undertaking rebranding.
Article Tags: dog eat dog, educational affairs, makeover, u turn, undertaking
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About the Author: Guy Kawasaki RSS for Guy's articles - Visit Guy's website Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. Click here to visit Guy's website How About a Plan B for Fund Raising The Inside Word on WordofMouth Marketing How to Avoid Gullibility The Five Most Important Lessons of Entrepreneurship The Art of Survival An Interview with Jerry White |
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