Evan Carmichael Top Header about About About facebook Twitter YouTube Google+

The Mother of Name Change Reports



Free PDF Download
How to Persuade People - By Guy Kawasaki

Name: Email:


Continuing on the theme of naming companies, you should read “Company Naming Changes 2006” by Strategic Name Development. 1,900 name changes occurred last year. The company has identified nine categories of name changes:

Dog Eat Dog (34%)

Too Big or Too Little (29%)

Build on the Brand (Building on a Strong Brand) (5%)

Quick Makeover (14%)

U-Turn (8%)

User-Friendly Naming (4%)

Buying Into the Club (3%)

Rebuild, Restructure and Rename (2%)

Spinning Off Into The Unknown (1%)
My favorite is “Center for Minority Educational Affairs” becoming “Center for Multicultural Equity and Access.” There is a lot to learn from this report if you’re changing your company’s name and undertaking rebranding.


Related Articles

  Get To Or Got To?
  Privacy, Investing Alpha, and the CEO's Mother-in-Law
  Report presentations to provide clarification of your financial position
  Connecting with a purpose Part III
  You ARE a GREAT Mother (even if you don’t have kids)!
  From Tupperware to Bookkeeping
  QuickBooks - How to Properly Void a Check
  You’re never too old to learn and grow (I hope!)
  If you don’t know what you need, why are you talking about it?
  A Problem with Today\\\\\\\'s Parenting
  Q: What reports are needed to run a restaurant right?
  Should Family Members Hire A Business To Care for Loved Ones With Dementia
  Leadership 101: Integrity by Example
  Reporting Techniques
  The Power of Questions to Attract Ideal Clients
  How Business Executives Can Overcome Embarrassing Media Reports
  Dealing with Morons
  The Crazymaking Trap: Proving Your Worth Over and Over
  Tips For Finding A Mommy's Helper For Work At Home Moms
  Lesson #2: Do Not Try to Please Everyone All the Time

Home > Entrepreneur-Advice > Guy Kawasaki > The Mother of Name Change Reports >

Free PDF Download
How to Persuade People - By Guy Kawasaki

Name: Email:

About the Author: Guy Kawasaki

RSS for Guy's articles - Visit Guy's website
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Click here to visit Guy's website.
Dashed Line

Guy Kawasaki
More from Guy Kawasaki
How to Find Freedom
The Art of the Introduction
Imagine a Bigger Market and Youll See a Bigger Market
Example needed How companies celebrate success
Ten Questions With Garr Reynolds

Related Forum Posts

Re: Happy Mother's Day Re: Happy Mother's Day
Re: Spellcheck? Re: Spellcheck?
Re: Keep going! Re: Keep going!
How to turn around a recalcitrant husband? How to turn around a recalcitrant husband?
Re: e-Commerce and e-Payment providers Re: e-Commerce and e-Payment providers

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Share for a Cause



Worksheets
By: Evan Carmichael

Do you have what it takes to be an entrepreneur?

8 Powerful Steps to Finding Your Passion

Does your pitch suck?

Create a plan of attach to launch your new business.

8-Cover

Like this page? PLEASE +1 it! Evan Signature
Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Are You a Forced Entrepreneur?

Setting Your Goals - Easier Said, Easily Done

Build Corporate Credit for Your Small Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.