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| About Guy Kawasaki |
| Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. |
Recent Article:
The Soul of Wit
- For more on Guy Kawasaki visit www.guykawasaki.com
According to a series of psychological studies discussed on Psychology Today, research participants are able to successfully communicate sarcasm and humor in a mere 56 percent of emails—and most of the senders had no idea their attemps were so ineffective.
How do you avoid this? The article gives some tips:
* Read your emails aloud and listen for parts that could be confusing.
* For important emails, walk away from the computer and come back with a fresh perspective.
* Eudora apparently has a "Mood Watch" function, which highlights volatile phrases—one, two or three red chili peppers, depending on the burn.
This is a great reminder, especially when writing pitches or cover letters. Wit can be a great tool—as long as most readers get it. Clearly, subtlety is not the soul of wit.
The Soul of Wit - To learn more about this author, visit Guy Kawasaki's Website.
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