The Ten Commandments of Fake Steve Jobs

Guest post by: Guy Kawasaki
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How to Persuade People - By Guy Kawasaki

All hail Carleen Hawn because she has written a fabulously funny analysis of the management style of (Fake) Steve Jobs. It’s called the “Ten Commandments of Fake Steve Jobs”

Never let people know where they stand.

You don’t have to hire the best people.

Only promote stupid people.

Never tell people what is expected of them.

A manager should be inconsistent and unpredictable.

No praise. Ever.

Keep people’s spirits broken.

Throw tantrums.

Don’t speak to employees in elevators.

Start with the ad campaign.

I haven’t provided all the text that goes with each commandment so that you have to click through and read the whole posting in all its glory. Trust me, it’s worth it.

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How to Persuade People - By Guy Kawasaki

About the Author: Guy Kawasaki

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Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
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