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The Ten Commandments of Fake Steve Jobs

Written by: Guy Kawasaki

Article Overview: All hail Carleen Hawn because she has written a fabulously funny analysis of the management style of (Fake) Steve Jobs. It’s called the “Ten Commandments of Fake Steve Jobs”

The Ten Commandments of Fake Steve Jobs

All hail Carleen Hawn because she has written a fabulously funny analysis of the management style of (Fake) Steve Jobs. It’s called the “Ten Commandments of Fake Steve Jobs”

Never let people know where they stand.

You don’t have to hire the best people.

Only promote stupid people.

Never tell people what is expected of them.

A manager should be inconsistent and unpredictable.

No praise. Ever.

Keep people’s spirits broken.

Throw tantrums.

Don’t speak to employees in elevators.

Start with the ad campaign.

I haven’t provided all the text that goes with each commandment so that you have to click through and read the whole posting in all its glory. Trust me, it’s worth it.

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Article Tags: ad campaign, carleen, elevators, fake steve jobs, hail, management style, spirits, steve jobs, stupid people, tantrums



Related Forum Posts
Re: What If Steve Jobs Hadn't Returned To Apple In 1997? - Thanks for sharing with us Yinko. Steve Jobs is definitely a visionary. Not only his products are innovative in a technological sense, but he's managed to turn a tech-company's products into a lifestyle.... a lifestyle!! [quote:zfqoq43n]Fast Forward to today. Apple has the sexiest products in the business: iMacs, Macbooks, iPhones, iPods and more.[/quote:zfqoq43n] I think not only tech would be different (music players and phones), but ways we can think of marketing and branding. What Steve Jobs did was of course no easy task for the smaller businesses, but he did start somewhere. What I did not know was that Apple is worth about as much as Google. How do you think Apple accomplish what they did? In terms of strategy wise? If you could advice Steve on one thing, what would it be?
Re: Citizen Journalism: There's no such thing - This clearly shows that if Steve Jobs sneezes the price of the stock will drop. Since Apple is a great company why do they have to link the rise and fall of the stock to one man? So eventually when Steve passes on what is going to happen to Apples stock?
Re: Are you getting an iPad 2? - @GT - we can talk more about it once I get one and I'm happy to answer any questions to see if it might fit your lifestyle. @Yinka - Sorry, no payment from Steve Jobs... I wish!
Re: What are the top videos for entrepreneurs on YouTube? - I've seen the Steve Jobs video a few times and it is a great one. Off to watch David's suggestion right now. Thanks guys! I'll try to find one of my own to add to the list.
Re: Citizen Journalism: There's no such thing - [quote="ideasuniversity":2zpdpyk9]This clearly shows that if Steve Jobs sneezes the price of the stock will drop. Since Apple is a great company why do they have to link the rise and fall of the stock to one man? So eventually when Steve passes on what is going to happen to Apples stock?[/quote:2zpdpyk9] That's a very good point. He needs to appoint a successor now or in some way affirm that the company will exist even if he goes under!


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