About Guy Kawasaki
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| Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College. |
Recent Article:
The Worlds Shortest Marketing Plan Version 20
- For more on Guy Kawasaki visit www.guykawasaki.com
Two blog postings opened my eyes about marketing. The first deals with the new 4Ps by John Sviokla and Antony Paoni called "Marketing Remix."
The second is a very useful approach to marketing planning (what a great oxymoron) by Kelly Odell called "The World's Shortest Marketing Plan."
With both party's permission, I was "inspired" by their thoughts to create a version 2.0 of Kelly's marketing plan. I've seen a lot of marketing plans in my day--99.9% of them were way too long. This length is perfect for most products and services.
Click here to get the document. It's a Word document so that you can fill in the cells with your answers.
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