Guy Kawasaki Articles

Guest post by: Guy Kawasaki
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How to Persuade People

Just posted an article about how to persuade people at the American Express Open Forum. Click here to read it.

What We Can Learn From Justin Bieber

You may find this hard to believe, but I wrote about “What We Can Learn From Justin Bieber” at the American Express Open Forum.

How About a Plan B for Fund Raising?

Over at the American Express Open Forum blog, I've posted a description of "Plan B" for fund raising.

How to enchant people with Facebook

Over at the American Express OPEN Forum, I posted instructions for how to enchant people with Facebook.

NPR with @KerriMPR and @GuyKawasaki

Loved appearing on Minnesota Public Radio with Kerri Miller

Enchantment hits the bestsellers lists

After one week of availability, Enchantment has hit three bestseller lists: New York Times (Advice, How-to, and Miscellaneous), Wall Street Journal (Hardcover Business), and Publishers Weekly (Hardcover Nonfiction).

How do publish thee? Let me count the ways.

At long last my latest book, Enchantment: The Art of Changing Hearts, Minds, and Actions, is available. Here are the ways to order it. As an indication of what the critics think of it, this is the Kirkus review:

FAQ: How to Autograph a Book

# Question: When you autograph a book, what does your message say? Answer: It says “Resisting you is futile.” # Question: Why do write this? Answer: Because I want my readers to feel good about themselves.

How to avoid the 7 deadly sins of business storytelling

Over in the American Express Open Forum I posted an interview with Jennifer Aaker and Andy Smith about the “7 Deadly Sins of Busines Storytelling.” It will help you optimize the impact of storytelling in your marketing.

The Last Blog Post

There’s a group effort for bloggers to post their “last post” today. Here’s the premise: If you had one last blog post to send out, what would you say? This is based on The Last Lecture by Randy Pausch.

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About the Author: Guy Kawasaki

RSS for Guy's articles - Visit Guy's website
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer, Inc. where he was one of the individuals responsible for the success of the Macintosh computer. Guy is the author of eight books including The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way. He has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.
Click here to visit Guy's website.

More from Guy Kawasaki
Example needed How companies celebrate success
The Art of Distribution
How to Write a Business Plan Ten Questions with Tim Berry
FAQ How to Autograph a Book
The Top Ten Lies of Corporate Partners

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