A Simple, Easy-to-Use Tool for Staying Top of Mind with the People Who Matter

Guest post by: Keith Ferrazzi
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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

Google Alerts is a free tool that allows you to keep tabs on your most important contacts' interests as they make news across the Web. When an alert comes through that, say, contact A's company just announced a new CMO, or contact B's favorite soccer team just won a match, I send them a ping (a quick email or text) with greetings, salutations, and some thoughtful or funny words. Though the content is helpful - and yes, you will need to do your homework in order to know what to track - the truth is that these pings are really just an opportunity to check in and see how they're doing, and how I can help.

Many of you may already be doing this, but for anyone who's been lazy about getting Alerts up and running, today's tip is an excerpt from Mitch Meyerson's Success Secrets of the Social Media Superstars, a collection of insider tips from today's brightest social media innovators - including an opening chapter from me. Dave Evans' contribution, "Social Media in One Hour a Day," included this great how-to on setting Google Alerts. I hope it's the foot in the rear that you need to finally get yourself started - or to expand your use of this great tool!

Warmest,

Keith

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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

About the Author: Keith Ferrazzi

RSS for Keith's articles - Visit Keith's website
Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
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A Simple, Easy-to-Use Tool for Staying Top of Mind with the People Who Matter

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