About time we heard what the aging population can DO together

Guest post by: Keith Ferrazzi
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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

Seems like everyone's always talking about the market opportunities emerging because of America's aging population. It's about time someone stopped talking about their buying power and more about their DOING power!

I had the great fortune to give a "How Relationships Can Keep You Young" talk at the AARP conference last month. I have to tell you, I left that talk with so much hope because those folks have so much potential. They know that no magic potion, no secret drug, not even great relationships can actually make us younger. But, they're realizing what great relationships can do is put a lot of joy in their lives and enable extraordinary achievements, and both of those things are what make us feel alive at any age.

Leading the way is the CEO of AARP himself, Bill Novelli. And I think his book is one of the most important books of the year.

50+: Igniting a Revolution to Reinvent America is a powerful manifesto on the opportunity, not for marketing to the 50-plus, but for the 50-plus to make big changes if they come together in "the spirit of serving others."

If they'll do that, I guarantee the second half of their lives may be even more great and significant than the first half.

And, of course, you know me and my belief in setting 10-year goals. Well, one of my new 10-year goals is to still be going strong "in the spirit of serving others" so I can be part of Novelli's revolution to reinvent America because I'll be 50+ then, too!

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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

About the Author: Keith Ferrazzi

RSS for Keith's articles - Visit Keith's website
Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
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About time we heard what the aging population can DO together

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