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Ask Yourself Seven Questions
1. What do you love making (product) or doing (service) that has enough value that other people would be willing and want to pay for (your DREAM)?
2. What desire or problem is your product (what you make) or service (what you do) the best answer or solution to (your VISION and MISSION)?
3. What people or what company has a desire or problem that most urgently needs your product or service, i.e. who are the ones that "Gotta have you!" (your MARKETING)?
4. How do you get those people or that company to be aware of their urgent need for your product or service (your ADVERTISING)?
5. How do you convince those people to buy that service or product that they "gotta have?" (your SALES)
6. How do you get your product or service to those people or that company (your PRODUCTION and DELIVERY)?
7. How do you continue to increase the satisfaction and enthusiasm for your product or service, so they'll tell others (your CUSTOMER SERVICE)?
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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers
By Keith Ferrazzi
About the Author: Keith Ferrazzi
RSS for Keith's articles - Visit Keith's website
Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
Click here to visit Keith's website.
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By: Evan Carmichael
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