Kaira Sturdivant Rouda is not just a good friend of mine, but someone I deeply respect as a brilliant marketer who walks everything that I believe in. During our recent conversation on real estate, personal branding and passions, we even discovered that we both had "Spazz" as a nickname. Here's some advice from her new book Real You Incorporated: 8 Essentials for Women Entrepreneurs:

"Almost every day someone says something to me they would never say to a man. I was recently with a male attorney who was prepping me before testimony at a deposition. He told me, 'You need to act more professional, like a real president.' He was referring, he said, to the fact that I smile, don't dress in traditional suits, and, 'well, other things.' I told him, 'I am a real president and this is how I look. Period.'

Remember, you're on a personal mission. To get where you need to go, separate yourself from negative influencers. The more real you become, the more polarizing you'll find yourself to be. If you're making waves and pursuing your passions, people notice. Real people and snarks. Your job is to distinguish between the two, and keep the snarks from bringing you down."

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