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Creative Follow-Up Idea: Send a Helpful Video

Guest post by: Keith Ferrazzi

Article Overview: Here’s a clever networking idea from Mike Koenigs, inventor of the video promotion tool Traffic Geyser: When you come home from an event with a pile of business cards, follow up with them immediately via a short, personalized video. This can be done in two simple steps.

Creative Follow-Up Idea: Send a Helpful Video

Here's a clever networking idea from Mike Koenigs, inventor of the video promotion tool Traffic Geyser: When you come home from an event with a pile of business cards, follow up with them immediately via a short, personalized video. This can be done in two simple steps. Step One: Create a short introduction script for your video and film it. "Hi Sue, this is Keith. I really enjoyed meeting you at the conference and I thought you'd like this two-minute video tip I've created on how to [insert your subj matter here] - I think you'll see it fits in well with what you're working on." That's spliced in with the pre-recorded video tip you've created on your area of expertise.

Step Two: Send that person an email with a message that says something like, "Hi Sue, It was great to meet at the conference this past weekend. Here's a two-minute video I made for you, tell me what you think!" Ideally, the url for the video is your web address plus that person's name (www.yourwebsite.com/SueJohnson), but you could also just create a private YouTube link.

Few people can resist opening a link with their name in it. And when you give them information that's truly of service to them, there's no better way to start a great relationship.

Thanks to Mike for the great idea, and to Bob Serling, who included this tip in his free ebook, "10-Minute Business Success." It's packed with tips from 26 business-building experts - including me, Tony Hsieh of Zappos.com, a co-founder of Open Table, an ex-VP of 1-800-GotJunk?, John Jantsch, Dr. Robert Cialdini, and many more. You can get your free copy here - just use the pass code: 1025.

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Article Tags: business cards, inventor, mike koenigs, networking, simple steps, traffic geyser, video promotion



Related Forum Posts
Dramatized the product - Tough one... It's going to have t be a mix of different media. 1. Testimonials of current owners of the product and how it's helped them. This can be done thru Video and print 2. Somehow I believe there will have to be Video of it being "dramatized" 3. People of influence will have to support or sponsor the product. just some that came to mind..
Re: How do you earn trust with an online business? - Add VALUE to your target market. How? Well depends. If your business can start by Educating the target market about how your product or Service can add value to their lives. This can be done via Video (hot right now), basic text, audio etc. I've had a lot of success with Video and am using it primarily as a lead generation tool. If done right your Content can add Value and add to your bottom line at the same time while building Trust.
Re: Please review my business plan - Send me a private message with your email and I will send you back the business plan
Happy Worker as of Dec 31 2007 - Here's mine... I'm now off to make an offering to the business planning gods for their help in getting to these goals & beyond. To the combined success of Prophets 2 Profits! ----------------------------------------- 1) Corporate a) Retail - Sales reps covering all major markets (1M or more) - Retail product launch plan - 1 more retail release (TBD) b) The Toy Agency - Systems for: o Creative process o Pricing o Manufacturing o Logistics - Marketing agency strategy in place - 1 new customer every 2nd month (5 new customers); 1 of which will be rev of >= 500K/year c) Business - Creative talent pool management strategy & process - Outsourced and/or weekly bookkeeping - Monthly budgeting & forecasting - Better banking organization (Line of Credit, CCs, automate billing for appropriate vendors) - Team total of 5 - Larger office d) Web site - Daily updates - Start of separation of Blog/TTA/Retail 2) Personal - Most weekends “off”! - Entirely separate personal finances; basic personal financing plan - Family….?
Re: 15 Ways You Can Look Amazing on LinkedIn - Great Idea Trent, We can all help each other, regards, Mal.


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