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Guest post by: Keith Ferrazzi Become an Author

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Here's a clever networking idea from Mike Koenigs, inventor of the video promotion tool Traffic Geyser: When you come home from an event with a pile of business cards, follow up with them immediately via a short, personalized video. This can be done in two simple steps. Step One: Create a short introduction script for your video and film it. "Hi Sue, this is Keith. I really enjoyed meeting you at the conference and I thought you'd like this two-minute video tip I've created on how to [insert your subj matter here] - I think you'll see it fits in well with what you're working on." That's spliced in with the pre-recorded video tip you've created on your area of expertise.

Step Two: Send that person an email with a message that says something like, "Hi Sue, It was great to meet at the conference this past weekend. Here's a two-minute video I made for you, tell me what you think!" Ideally, the url for the video is your web address plus that person's name (www.yourwebsite.com/SueJohnson), but you could also just create a private YouTube link.

Few people can resist opening a link with their name in it. And when you give them information that's truly of service to them, there's no better way to start a great relationship.

Thanks to Mike for the great idea, and to Bob Serling, who included this tip in his free ebook, "10-Minute Business Success." It's packed with tips from 26 business-building experts - including me, Tony Hsieh of Zappos.com, a co-founder of Open Table, an ex-VP of 1-800-GotJunk?, John Jantsch, Dr. Robert Cialdini, and many more. You can get your free copy here - just use the pass code: 1025.

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