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Creative Recruiting and Other Social Media Ideas

Guest post by: Keith Ferrazzi

Article Overview: Who else has been following the Murphy-Goode Winery contest? Today they’re announcing the winner of their six-month “Wine Country Lifestyle Correspondent” dream job. The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity – and even some controversy. (Let me know on the blog if you’re a fan of the campaign – or the wine.)

Creative Recruiting and Other Social Media Ideas

Who else has been following the Murphy-Goode Winery contest? Today they're announcing the winner of their six-month "Wine Country Lifestyle Correspondent" dream job. The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity - and even some controversy. (Let me know on the blog if you're a fan of the campaign - or the wine.) Wrinkles aside, I like the campaign so much I'm considering something similar for my next hire. Social media consultants and firms, send my managing editor sgrace@ferrazzigreenlight.com proposals: How can we adapt Murphy-Goode's contest to find a new community manager/brand ambassador for Keith Ferrazzi and the power of Relationships?

Warmest,

Keith

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Article Tags: ambassador, blog, brand loyalty, buzz, controversy, correspondent, dream job, keith ferrazzi, managing editor, media consultants, media marketing, murphy goode winery, proposals, publicity, relationships, terrific example, wine country lifestyle, wrinkles



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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