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Entrepreneur Advice:
Keith Ferrazzi
www.ferrazzigreenlight.com
   
About Keith Ferrazzi

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.



Recent Article:

Do Not Undervalue Yourself - For more on Keith Ferrazzi visit www.ferrazzigreenlight.com

Generosity and working for free when you're first changing careers is one thing; undervaluing yourself is another. If you're an entrepreneur and you keep offering services without charge in a well-meaning but misguided attempt to raise business, you are telling people that your time is worth zero. If you give away your expertise for too long, people will value you at the price they are paying. The same goes for employees who want and deserve raises. Bust your butt and show your boss that the market value of your work is higher than your current salary. Now you should continue to be generous by offering extraordinary value for the dollar. But you can be deeply generous and able to pay the rent.



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