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Entrepreneur Advice:
Keith Ferrazzi
www.ferrazzigreenlight.com
About Keith Ferrazzi

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.



Recent Article:

Drive-By Flattery
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com

If someone you know has done amazing work, don't just thank or compliment the person. Tell his or her boss. I call this drive-by flattery and do it all the time. It will increase the person's political capital at work. You can do this for a client, a co-worker or an executive assistant. You can ask for this, too. When you ask someone for help, you are actually making that person feel good and valuable because the opportunity to help another is a gift. Wouldn't it be great if you had that kind of relationship with someone? It's as easy as saying, "Could you do me a favor? My boss doesn't understand how hard I work and what I do. Would you make sure at some time during this project that he gets that?" Try it. Remember, flattery will get you everywhere





DriveBy Flattery - To learn more about this author, visit Keith Ferrazzi's Website.

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