Eat Your Own Dog Food

Guest post by: Keith Ferrazzi
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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

I'm not just a coach in the Relationship Masters Academy pilot that launched yesterday - I'm also taking the program myself!

Marketers call that "eating your own dog food" - a great way to show faith in the product or service you're selling. The expression apparently came from an old Alpo commercial, in which the actor Lorne Greene said his own dog ate the product.

But I'm not just taking the RMA program to prove that it's "tasty." I'm doing it because even experts constantly need to refresh their skills. This is a major opportunity to up my own game over the next 11 weeks.

Redrafting my personal vision statement as part of Lesson 1 was my first task.

To learn how to make your own personal vision statement head to the blog. Warmest,

Keith

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What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers - By Keith Ferrazzi

About the Author: Keith Ferrazzi

RSS for Keith's articles - Visit Keith's website
Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
Click here to visit Keith's website.

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