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Eat Your Own Dog Food

Guest post by: Keith Ferrazzi

Article Overview: I’m not just a coach in the Relationship Masters Academy pilot that launched yesterday – I’m also taking the program myself!

Eat Your Own Dog Food

I'm not just a coach in the Relationship Masters Academy pilot that launched yesterday - I'm also taking the program myself!

Marketers call that "eating your own dog food" - a great way to show faith in the product or service you're selling. The expression apparently came from an old Alpo commercial, in which the actor Lorne Greene said his own dog ate the product.

But I'm not just taking the RMA program to prove that it's "tasty." I'm doing it because even experts constantly need to refresh their skills. This is a major opportunity to up my own game over the next 11 weeks.

Redrafting my personal vision statement as part of Lesson 1 was my first task.

To learn how to make your own personal vision statement head to the blog. Warmest,

Keith

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Article Tags: actor lorne, blog, coach, dog food, expression, faith, game, lesson 1, lorne greene, marketers, masters, personal vision statement, pilot, relationship



Related Forum Posts
Good Potential for Packaging Industry - There are a lot of competitors, but I think there is huge potential for more cost effective recyclable packaging. Food packets, packing for products, all is growing industries, with competitive pricing its possible to earn little from these.
How Many Hours A Week Do You Watch TV? - About a year ago or so, I completely cut off my cable TV. Food Network was the only channel I miss but I really don't miss it more than I expected. News, Sports, you know, the stuff you thought be hard to miss out on, I never realized how unimportant they could be and my "selective ignorance" really hasn't hurt my life. If I want news, I could always turn on to the Internet. How about you? Warmest Regards, Takuya
Re: America's 9 Most Stolen Products - Hey Evan, I'm pretty surprised by some of the items on the list. Cell phones and small electronic gadgets are the normal items to get stolen in my area that I hear about. Food, especially meat and stuff, seems odd, but the reasons are understandable as Michelle pointed out. Meat is rather expensive these days, and I'm sure many have a hard time affording the meat they would really like to have. Those excuses are hilarious.
Re: Wordpress Password & Username Recovery - Password protection continues to be one of the most integral parts of security in the modern age. Whether you're accessing your home through a keypad, your car through a keypad, your computer through finger print, or your files through alphanumeric passwords - remembering and ensuring access too all of these passwords is troubling. I think the future will see everything consolidate into one 'identification card', good for everything and anything you do. Service providers will need to provide this technology as the standard. Food for thought!
Re: Getting *back* to the next step - When this discussion became about sports? But you are right, sports, food and sex will always have audience. I was in the mall 2 days ago, I don't like going to the mall, but sometime you have too, and it was jammed. No parking space, and it was so crowded, everywhere you go there are sales and people spending money. The economy has it effect, we thought it can't hurt us here, but it got to us too, and Kodak is closing their branch, not because it's losing money but because they need to cut on expanses and they are moving it to China. People are getting used to some standards and it's harder for them to go back. Food is the #1 industry here and will always be.


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