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| About Keith Ferrazzi |
| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
Four Tips to Make New Connections Fast
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
Today I've culled some of the best relationship-building tips I've come across recently in books that have made the rounds on my nightstand.
1. Talk in Color. Nicholas Boothman, in his book How to Make People Like You in 90 Seconds, reminds us that one of the best ways to make a good impression is to engage someone's imagination. "Don't talk in black and white, learn to talk in color. Involve as many senses as you can," he writes. For some people this may come naturally. Others may feel like it's "too much." So practice - on your cat, your grandmother, your husband or wife. Like a comedian, try out your material on a test audience. They'll tell you if you crossed over from charismatic to kookoo. (Well, everyone except your cat.)
2. Look people in the eye. This one is nothing new, but I mention it because Boothman (again in How to Make People Like You) serves up what I think is a great exercise to put it into practice. While watching TV, check the eye color of each and every actor. Once you've identified it, say it in your head. Then switch the practice over to real life.
3. Put something interesting on your business card. I love this tip, from Andy Sernovitz's Word of Mouth Marketing. Andy sent me my copy of this book, and he practices what he preaches: Tucked into it was a business card with this very tip on it. If you're self-employed and create your own business cards, ask yourself, "What can I do that makes this business card useful and memorable?" If you can offer clients some good advice, for example, you're putting your best foot forward by showing both expertise and generosity.
4. Host a Weekly "Know How" speakers series. This is from Tom Kelley's The Ten Faces of Innovation, a deepthink on how to set the conditions for innovation and creativity at an organizational level. Talking about the value of cross-pollination, Kelley writes that his company hosts a world-class thinker weekly to speak. You could do this yourself - at your office, your church, your community center, even your living room. On top of being a great way to spur creativity, it's a great way for you, the organizer, to stand out. You'll not only be a new celebrity, you'll also get to know all those great local thought leaders that you put on the podium. If weekly sounds like too much of a time commitment, think about organizing a biweekly or monthly event.
I hope one or all of these tips help you boost your relationship-building skills in the immediate future.
Does anyone out there already have a great business card they'd like to share on my blog?
Warmest,
Keith
Four Tips to Make New Connections Fast - To learn more about this author, visit Keith Ferrazzi's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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