About Keith Ferrazzi
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| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
From Tupperware to Bookkeeping
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
On a flight to Florida this week I sat next to an incredible woman who runs a conservancy for primates - chimpanzees, gorillas, orangutans, etc. -- who told me the most amazing story about her mother, a story that would have been in Never Eat Alone's chapter 4, "Build it before you need it," if I had heard it sooner.
Shortly after she was born, her father left her mother and her mother was diagnosed with polio, relinquishing her to a wheelchair. She was only getting something like $25/month in alimony and child support--barely enough to get by. But this was just when Tupperware came out, so she started selling Tupperware and taking correspondence courses to become a bookkeeper.
(Sidenote: One of our clients is Avon, and it never ceases to amaze me how these companies have done so much to enable and empower so many independent moms over the years to have their independence the way this woman did.)
Well, when she was out selling Tupperware, which paid for her correspondence courses, she started telling all the women that she was going to be a bookkeeper and through the time they spent together was selling herself before she even knew what a balance sheet was. The relationships she had were so strong that she began amassing real clients a full year in advance of earning her degree.
After telling me this story about her mother, my seatmate left me with this to think about, "If my mother could get out there all those years in a wheel chair, I figure I can do anything on my two good feet."
So no more excuses. Build it before you need it.
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