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Inspire loyalty like great sports coaches.
In Never Eat Alone I shared how Mike Milken taught me the three most powerful keys to loyalty are health, wealth, and children. Well, here, from Dr. Mark Goulston, are some additional insights on how you can inspire loyalty by copying great sports coaches.
What do coaches Pete Carroll of USC and John Wooden of UCLA have in common? They had incredibly talented players such as Matt Leinart and Lew Alcindor (Kareem Abdul-Jabbar) who could have played anywhere, but chose to play for Carroll and Wooden over the immediate gratification of money, adulation and other perks.
Why did they choose fierce loyalty over self-interest? They realized and seized that rare opportunity to play for Carroll and Wooden for whom it was such an honor, that they wanted to extend the experience as long as they could. What was so special about Carroll and Wooden was:
* their fierce determination to be successful based on "steak" rather than just "sizzle" (a simple but not easy commitment in Los Angeles/Hollywood);
* their living their lives by the above values and not turning out to have feet of clay;
* their players knowing that Carroll and Wooden would "kill" for them to any outside detractors especially those who would take cheap shots;
* and, finally, their players knowing that Carroll and Wooden would also "kill" them if they did anything less than they were capable of or dishonored the fact that the team was more important than them.
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By Keith Ferrazzi
About the Author: Keith Ferrazzi
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Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.
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