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Just like a small business should

Written by: Keith Ferrazzi

Article Overview: John Jantsch at Duct Tape Marketing has a great post about Espresso Dating, the new partnership between Starbucks and Yahoo! Personals.

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Just like a small business should

John Jantsch at Duct Tape Marketing has a great post about Espresso Dating, the new partnership between Starbucks and Yahoo! Personals.

"Right now, on the Internet, in your backyard, and all around your town there are potential partners just waiting for you to introduce yourself. Get out there and find them...Think about ways you can offer something of value to their clients and prospects."

He's saying that partnering with other companies is a great way to build your small business, but the same goes for building personal relationships. If you want to meet someone -- anyone -- find a way to do something valuable for their business and I guarantee you'll get their attention.

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Home > Entrepreneur-Advice > Keith Ferrazzi > Just like a small business should
Article Tags: duct tape marketing, espresso, partnership, personal relationships, potential partners, prospects, small business, starbucks, yahoo

About the Author: Keith Ferrazzi
RSS for Keith's articles - Visit Keith's website

Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight.

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Keith Ferrazzi
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