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| About Keith Ferrazzi |
| Widely hailed as one of the world’s most “connected” people, Keith Ferrazzi is the author of Never Eat Alone, the international bestselling book about building relationships for success. Ferrazzi is also an acclaimed speaker and CEO of Ferrazzi Greenlight, a consulting and professional development firm that helps organizations drive growth through relationships. Earlier in his career, he was chief marketing officer at Deloitte Consulting and the youngest to be tapped for partner in the firm's history. Then, upon joining Starwood Hotels and Resorts, Ferrazzi was the youngest CMO in the Fortune 500. He also served as CEO of YaYa Media before founding Ferrazzi Greenlight. |
Recent Article:
Mix it up! Please!
- For more on Keith Ferrazzi visit www.ferrazzigreenlight.com
Someone said to me recently, "Gee, I only have one night in New York. It's too bad I can't see client A because I should really see client B, instead."
Nonsense.
Invite both clients out!
And by the way, you've been single too long, so invite a date along, too!
You have to start mixing these things. It's like cloning yourself because you get to be face-to-face with two clients at once. (Plus - you're not the only one who can be helpful to your client! You'll be surprised how your other client or anyone else you know can help, also.) You can keep up your personal life by including a date, a significant other, or a few good, fun friends. Most important, it makes for a much more robust personal conversation between everyone.
No, you probably won't have a chance to get your five bullet points out about why your product is better than the next guy's, but that's really not as unfortunate as you think. Those bullet points aren't going to make a lick of difference when that person is deciding who to buy from. It's the personal, human relationship that matters. So mix it up next time! Please!
Mix it up Please - To learn more about this author, visit Keith Ferrazzi's Website.
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