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Open Doors with a Pitch-Perfect Approach Strategy
| Guest post by: Keith Ferrazzi |
Article Overview: There’s no one-size-fits-all approach to creating a new relationship. Custom tailoring is the only way to go. Here’s a process to develop an approach strategy for building (or rebuilding) a relationship:
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Free Download - What I’ve Learned from Dumpster Kids, a Buddhist Monk, and Other Wise Teachers By Keith Ferrazzi |
Open Doors with a Pitch-Perfect Approach Strategy
There's no one-size-fits-all approach to creating a new relationship. Custom tailoring is the only way to go.
Here's a process to develop an approach strategy for building (or rebuilding) a relationship:
Consider the most appropriate medium of outreach - email, phone, social media, in person. How have you communicated with the person in the past? What's more likely to catch their attention?
For cold contacts, try to find someone to introduce you. If that fails, research online so you know what matters to them, and can use that to tailor your approach.
Identify currency to offer. How can you make your approach generous, even if it's just by brightening their day with a kind and genuine email? Do you have expertise you could offer? An introduction you could make? An article relevant to their business? An idea?
Determine the content of your outreach - the style, length, and what you're going to say. If it's and email, make it clear and concise - get to the point. If it's an in-person meeting, think carefully about what you'll wear. It's not about being well-heeled as much as it is about asking yourself what you want to say with your look. What's the brand you'd like to communicate? If in doubt, ask a friend for help.
Determine timing. When is the person most likely to have the mental space to be receptive to a new demand on his or her attention? Be sensitive to their schedule.
GO FOR IT!!
For discussion on the blog: What's your uniform when it comes to "hair and makeup" for a first-time meeting? Do you think about how your presentation is helping to tell the story of your brand?
Warmest,
Keith
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Book: Secrets of Six Figure Women
- Secrets of Six Figure Women: Surprising Strategies to up your earning and change your life
Barbara Stanny, 2002
Jacket:
Maybe you've noticed - a subtle trend is gathering steam. Quietly and steadily, the number of women making six figures or more is increasing, and it continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white collar executives to free lancers and part timers, women are forging careers with considerable financial success.
Through extensive research and hundreds of interviews, including dialogs with more than 150 high earners whose annual incomes range from $100,000 to 7 million, Stanny discovered that ...they all had certain traits in common:
1) a profit motive
2) Audacity
3) REslience
4) Encouragement
5) Self-awareness
6) Non-attachment
7) Financial knowhow
She amplifies on these in the book itself.
Table of Contents
Intro: Welcome to the era of the six-figure woman
1. The Queen in the Countinghouse
2. The Lowdown on low earners
3. Raising the bar
4. Strategy 1: The Declaration of Intention
5. Strategy 2: Letting go of the ledge
6. Strategy 3: Get in the Game
7. Strategy 4: Speak Up
8. Strategy 5: The Stretch
9. Strategy 6: Seek Support
10. Strategy 7: Obey the rules of money
11. Claiming our power
Appendces:
Resources and websites
Tips for getting out of dent
Investing Basics: Wealthbuilding 101
Re: What can you do if your franchise is hit by a scandal?
- GT - Brilliant Strategy...
What can I add? I'm at a loss for words...so I'll shut up now...
Introducing a Learner
- Hi everybody,
It is really my pleasure being around so many Entrepreneurs and strategic minds. Strategy is something I always loved and eager over every new move. Being a newbie I would need your support and I hope I would get that.
Thanks
Stephen
Re: High price of entertainment
- [quote="TheAnonymousMan":dadh8m1p]Kevin, I went to a Justin Timberlake concert recently where the bottled water was selling for $4 a bottle! I'm talking about the average 600ml bottle that sells for about $1.20 in the supermarket, now that's a rip off but people were buying it because they needed water.[/quote:dadh8m1p]
Hi TheAnonymousMan,
Can I ask how much you paid for the concert tickets? And more importantly, was the show worth the price?
At the Tennis US Open, I had to pay $3.25 for a 500ml bottled water, $8.00 for a "travel size" Hawaiian Tropic bottle of sunscreen, and $13.00 for a Carnegie Deli pastrami sandwich, $4.25 for fries and $2.77 for a Sharpie pen (for autographs), etc...
And to make things worse, they don't allow you to carry a backpack for security reasons, so it's very inconvenient to bring your own things to the event (keep in mind I was at the US Open for 7 hours). I mean who wants to carry around 10 lbs worth of stuff (if I were to bring my own necessities like food/water/sunscreen/etc. and have to carry a bunch of souvenirs) in a plastic transparent bag for the whole day?!
It's an obvious scam for more profit.
Re: Kevin's Case Study #6 - Marketing an information resource?
- "Blue Ocean Strategy" sounds like an interesting concept....
Anyone here care to share more on it?
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